SEM & SEO Case Study for Red River

599%

Increase in Traffic

152%

Increase in Lead Generation

350%

Increase in Organic Traffic

The Client

Red River is a leading managed services and technology transformation company specializing in IT modernization for government agencies and contractors. Through their expert managed IT and cybersecurity services, they help enterprises and government organizations mitigate risks, enhance operational efficiency, modernize their infrastructure, streamline processes, and improve services.

Red River approached SevenAtoms with the goal of reducing their cost per acquisition and boosting organic website traffic. Despite running PPC campaigns and seeing conversions, they had encountered a high CPA and lower conversion rates than desired, along with a limited search impression share.

SevenAtoms provided the following services:

Google PPC campaign setup and management
Display advertising and retargeting campaign management
Landing page design and conversion optimization
Blog content research and creation
Premium downloadable ebook creation

For Red River's PPC campaigns, SevenAtoms implemented a strategic approach centered on competitive long-tail keywords. By targeting these specific and potentially high-converting search queries across multiple locations, lead generation and conversion rates would both be improved.

Additionally, SevenAtoms focused on optimizing landing pages specifically designed for the PPC campaigns, to better align them with targeted keywords and ensure a seamless user experience from click to conversion.

SevenAtoms also overhauled the Red River site to improve SEO, and began researching, writing, and publishing engaging blog content every month to help improve organic keyword rankings. They additionally created high-quality downloadable ebooks, adding CTAs to the ebook landing pages to relevant blogs, to convert that organic traffic into MQLs.

SevenAtoms hit the mark with their SEM and SEO campaigns for Red River, achieving a significant growth in organic and total web traffic as well as increases in conversions and clickthrough rates, all while lowering cost.

Key highlights include: