Premier Google Ads Partner
9 + Years
PPC Management Experience
100 +
Client Successes
$ 500 M+
Revenue Generated
Trusted By
Strategic, advanced paid campaigns with sophisticated targeting: Setup for success
Conversion-focused, dynamic, custom landing pages: A game-changer for ROI
A/B testing landing pages and ads, keyword and bid optimization: Scaling growth
A Data-Driven SEM Agency That Gets Results
At SevenAtoms, we understand the power and potential of paid search as a crucial method to connect with potential customers. However, without proper management, it’s easy to deplete your ads budget without seeing substantial results – and that’s where we step in. We specialize in revamping poorly performing SEM campaigns and constructing new ones from the ground up.
With us, you’ll get the high ROI you’re looking for in your ad spend, helping propel your business forward. Our years of experience across various industries and budgets have honed our ability to create scalable, profitable campaigns designed with a clear user conversion path in mind.
Unlike lesser SEM companies, SevenAtoms will take charge of every aspect of your campaign. This includes not just strategy and content creation, but also landing page design, conversion optimization, and full-service ongoing management. Our time-tested processes, such as using Single Keyword Ad Groups (SKAGs) and designing custom landing pages optimized for conversions, further set us apart. We craft each campaign with the user’s experience and conversion journey at the forefront.
Google Campaigns
We craft strategic Google Ads campaigns that align perfectly with your business objectives, and optimize them to ensure maximum ROI.
- Account Audit
- CRM Analysis
- Competitive Analysis
- Strategy
- Conversion Tracking
- Campaign: Search, Retargeting, Shopping, Display/Video
- Geographic Targeting
- CRM Integration
- Keyword Research
- Negative Keywords
- SKAG
- Ad Copy/Extensions
- Ad Creatives
- Call Tracking
- A/B Testing
- Keyword Optimization
- Improve Quality Score
- Geo-targeting optimization
- Bid Optimization
- Dynamic Copy Testing
- ROI Analysis
- Reporting
Bing Campaigns
We craft tailored Bing Ads strategies based on your goals, industry insights, and CRM analysis, leveraging data analytics for optimized campaigns.
- Account Audit
- CRM Analysis
- Competitive Analysis
- Strategy Development
- Bid Strategy Optimization
- Conversion Tracking Setup
- Campaign Management: Search, Retargeting, Shopping, Display/Video
- Geographic Targeting Optimization
- CRM Integration
- Keyword Research
- Negative Keyword Management
- SKAG (Single Keyword Ad Group) Implementation
- Ad Copy and Extensions Crafting
- Ad Creatives Designing
- Call Tracking Implementation
- A/B Testing Execution
- Keyword Optimization
- Quality Score Improvement
- Geo-targeting Refinement
- Bid Optimization
- Dynamic Copy Testing
- ROI Analysis
- Detailed Reporting
Landing Pages
Crafting impactful custom landing pages featuring dynamic content responsive to search queries, seamlessly integrated with CRM, and finely tuned for conversions.
- Custom landing page
- No Template
- Exceptional Creatives
- Optimized Images/Videos
- Social Proof
- Compelling Copy/CTA
- Dynamic Content Customized To Search/location/audiences
- Heat Map
- Integrated with CRM, MailChimp, HubSpot, Web Hooks etc
- Attribution Tracking
- Conversion Tracking
- Super Fast Loading Speed
- A/B Testing
- Heat Map Analysis
- Optimization
- Reporting
- Redesign Elements
Featured Case Study: Cyber Security SaaS Company Sees 1,012% Growth From PPC Campaigns
585%
Increase In Sales Opps
1,012%
Increase In Customers Won
$2.9M
Increase in Revenue
Paid Search Campaign Management
At the core of our SEM services is campaign management. We work with you to create a strategy, then make that strategy a reality.
Through strategic cost-per-click optimization, we improve click-through rates and focus on driving conversions, delivering high-quality leads and sales to achieve a positive ROAS. To achieve this, we use precise targeting, custom landing pages, rigorous A/B testing, and a series of processes refined from years of developing SEM campaigns.
We are a Premier level Google Partner, which is Google’s highest partnership tier reserved for only the most experienced and top performing SEM companies.
Remarketing And Retargeting
Most visitors aren’t going to convert the first time they arrive on a landing page. That’s why remarketing is so critical: it keeps your brand in front of the prospect and gently nudges them into converting.
A poorly executed remarketing campaign can easily backfire, however. It can sour your brand in the eyes of the visitor with persistent, annoying ads. SevenAtoms develops remarketing campaigns that keep you top of mind without being too agressive. Our SEM marketers will create a strategy based on your unique sales lifecycle, then execute and manage those remarketing campaigns.
Landing Page Design and CRO
Bidding on the best keywords and showing the most creative ads in the world won’t mean a thing if your landing page fails to engage prospects and does not convert. Landing pages are so important to the success of an SEM campaign, that we always include a designer as a core member of the SEM team assigned to each client.
We believe that landing page design is equal parts science and art. We create landing pages that are attractive, on-brand, and, most importantly, convert at a high rate. We ensure that landing pages are integrated with your backend CRM systems so that contacts flow through seamlessly. And, we regularly A/B test landing pages, in order to drive consistent improvement.
Google Shopping Campaigns
If you are an ecommerce company, then Google Shopping Campaigns must be a prominent part of your SEM strategy. Shopping campaigns give you the ability to appear at the top of relevant search engine results pages. The associated product images allow you to stand out and provide instant brand awareness. And, because of their relative affordability and high intent, these can be your best performing SEM campaigns.
We build and manage high performing Google Shopping Campaigns by using our unique, highly-granular process. This includes revamping your product feeds to focus on the most popular search terms, updating images to attract more attention, adding promotional offers, using a multi-tier campaign structure and single product ad groups.
How Our SEM Services Work
Research and Strategy
Our SEM services start with our team getting to know your business and the products or services you sell. We then perform an in-depth PPC audit, looking at the PPC landscape your company faces, analyzing your current SEM campaigns and closely inspecting what your competitors are doing. We conduct comprehensive keyword analysis, targeting short, medium, long-tail, branded, and geo-targeted keywords to discover the most impactful and cost-efficient opportunities for generating traffic and boosting conversions.
Precise Targeting
At the core of our approach is to use Single Keyword Ad Groups (SKAGs) for keywords that drive 80-90% of the traffic. This allows us to be far more targeted than other SEM agencies. The result: Search ads perfectly customized to the keyword being searched. We also utilize niche keywords to further refine our SEM campaigns and reach your audience. Also, for display and retargeting campaigns, we research specific sites that are frequented by your target audience.
Custom Landing Pages
Conversion optimized landing pages are crucial to the success of any SEM campaign which is why we include them as part of our service. The landing pages we create have better branding, content and message-match with ads. We create pages by utilizing the “dynamic keyword insertion” technique which allows us to change the headlines and other important content on the pages dynamically, based on keywords being searched by users.
Testing and Optimization
While many SEM agencies talk about optimization, We take a much more rigorous approach to testing. We A/B test everything – custom landing pages, ads, offers, etc. to drive consistent improvement in conversion rates. We also optimize campaigns on the basis of end-to-end attribution — what keywords, ads, devices, landing pages, campaigns, targeting , etc., are leading to the best quality leads and sales.
Analytics and Reporting
Data is what fuels our SEM services. We track and measure data across all activities and channels that we manage. We constantly monitor campaigns and tweak our strategies to increase overall campaign effectiveness and meet goals. We provide beautiful monthly reports that will give you a breakdown of performance and extract actionable insights. These insights will include changes in strategy for our ad campaigns, as well suggestions for other paid channels that we believe would generate results.
A Holistic Approach to SEM Services
At SevenAtoms, we adopt a holistic approach to marketing. With SEM, that means focusing on the importance of all campaign facets, whether it’s campaign strategy, execution, or ongoing management. Our comprehensive service includes creating and optimizing ads, designing and testing landing pages, and providing detailed performance metrics analysis. This holistic strategy guarantees that every aspect of your campaign is meticulously crafted to deliver tangible results and maximize return on investment.
Every business is unique, and we never assume that what brought success to one client will work for your business, too. We kickstart our process with an in-depth audit of your existing campaigns – or an analysis of your business and industry, if you’re new to SEM. We then develop a tailored digital marketing strategy that considers your specific goals, budget, target audience, and competitive landscape. Our team of SEM experts gets to work on crafting and refining your marketing campaigns to ensure alignment with your business’s growth objectives.
But our expertise doesn’t end with SEM. Unlike some other agencies, SevenAtoms provides additional value through expert social media marketing and SEO services. With billions of active users on platforms like Facebook, LinkedIn, and Twitter (sorry, still not calling it “X”), social media is indispensable for reaching and engaging your target audience. Our strategies include paid advertising, organic content creation, and active community management to foster engagement, enhance brand visibility, and generate leads.
Furthermore, we know that SEM and SEO aren’t competitors – they’re complimentary. When used together, they can ensure your brand gains higher visibility on search engine results pages. This dual approach helps establish your brand as an industry thought leader and attracts customers with high search intent.
SEM Agency That Drives Explosive Growth
Choosing SevenAtoms as your SEM partner ensures a collaborative approach to achieving success, acquiring real paying clients, and growing your business. Our comprehensive, holistic digital marketing strategies mean your advertising budget is utilized more efficiently than ever, providing peace of mind and freeing you to focus on other critical aspects of your business.
Search Engine Marketing (SEM) FAQs
What is SEM?
Search engine marketing (SEM) involves using paid ads to enhance your website’s online presence on search engines such as Google and Bing.
Is SEM better than SEO?
Search engine marketing and search engine optimization have distinct roles. SEM provides faster, paid results with more tightly controlled campaigns, while SEO centers on organic, sustainable traffic, usually through content like blog posts. The ideal strategy depends on the particular goals and needs of a company. Usually, a mix of both produces the most effective results in a well-rounded digital marketing plan.
What is a SEM agency?
A SEM agency is a professional service provider that specializes in managing and implementing online marketing campaigns using paid advertising on search engines. These agencies help businesses get more easily noticed online by using strategies like PPC ads, targeting specific keywords, and other search engine marketing techniques. The objective is to enhance visibility and draw targeted traffic to their websites.
How can our SEM agency help your business?
SevenAtoms offers expertise in launching ad campaigns across diverse platforms, from search engines like Google and Bing to social media networks including Facebook, Instagram, LinkedIn, TikTok, and Amazon. Our agency is recognized as both a Google Premier Partner and a Meta Partner – badges that prove that we possess the knowledge and expertise required to effectively manage even the most challenging search engine marketing (SEM) campaigns.
Our SEM agency can play a crucial role in helping you grow your business by maximizing online visibility, targeting the right audience, customizing campaigns, optimizing budgets, providing data-driven insights, and ensuring continuous improvement and integration with your overall marketing strategy.
What makes SevenAtoms a top SEM agency?
Unlike lesser SEM companies, we manage every aspect of your campaign – from strategy and content creation to landing page design, conversion optimization, and full-service management. Our SEM agency employs proven methods that have delivered demonstrable results for our previous clients. One big advantage of choosing SevenAtoms is our comprehensive approach to account management. We take charge of your entire campaign journey—from strategy, implementation, and management to reporting—ensuring that every element is finely tuned for optimal results and exceptional return on investment.
Although our focus lies in SEM through paid ads on platforms like Google, our range of services extends well beyond that. Unlike some other search engine marketing agencies that solely focus on PPC ads, we go the extra mile. In addition to our proficiency in paid advertising, we complement our services with expert social media marketing and SEO strategies. Want proof we know our stuff? Our SEM agency holds the prestigious status of being a Google Premier Partner and a Meta Partner, accolades bestowed upon only a select few agencies.
What platforms does your SEM agency specialize in?
Our SEM agency specializes in platforms such as Google, Bing, Amazon, Instagram, Facebook, LinkedIn, Twitter, and more to effectively promote businesses and drive traffic.
How much does your SEM Agency charge?
Our pricing is tailored to the specific services you require. We offer a complimentary initial consultation and assessment. Should you decide to engage with us, a flat fee will apply for the first month, covering the setup of your accounts. Following that, every month we charge a low fee plus a percentage of the ad spend. This helps us offer competitive rates that can fit within your advertising budget.
How can I get started with your SEM agency?
You can start by arranging a free consultation with our SEM agency. SevenAtoms will perform a complimentary brand audit and share a proposal with you. Once you give the green light, we’ll finalize the agreement and kick off the onboarding process. It’s designed to be seamless and efficient.
What do SEM services include?
SEM services encompass various activities aimed at enhancing your presence across platforms through paid search advertising (PPC). These activities include conducting an audit of your current account, setting up tracking, thorough keyword research, identifying bid strategies and targeting, copywriting, landing page design, setting up campaigns in various formats, optimization, and analytics/reporting.
How can SEM services enhance my website's visibility on Google?
SEM services employ a combination of strategic paid ad targeting, ad optimization, and ongoing refinement to drive relevant traffic and ultimately increase conversions and revenue.
SEM services key activities include creating various types of paid campaigns, identifying and optimizing keywords, creating compelling ad copies, targeting specific audiences, creating and optimizing landing pages, utilizing ad extensions, implementing conversion tracking, employing remarketing strategies, and constantly monitoring and optimizing campaigns for better performance.
What are the key components or strategies included in SEM services, and how do they contribute to achieving business goals?
Key components of SEM services include PPC advertising, keyword research, ad copy creation, landing page optimization, audience targeting, ad extensions, conversion tracking, remarketing, and analytics. These strategies contribute to achieving business goals by increasing visibility, attracting relevant traffic, optimizing user experience, targeting specific audiences, and measuring and improving campaign performance for enhanced conversions and ROI.