Trusted By
Search Engine Marketing Agency With Full-Funnel Approach
Search engines are the best way to connect with qualified, ready-to-buy leads. But researching keywords, optimizing website pages, creating content, and managing paid search campaigns takes time, resources, and expertise. Additionally, an ineffective SEO strategy can go unnoticed for months, delaying your ability to identify the problem and implement the necessary corrections.
SevenAtoms is a search engine marketing company that specializes in creating targeted, data-driven campaigns. We build search engine campaigns from scratch or can audit and retool existing campaigns that have been proven ineffective. Our search engine marketing services allow your business to grow its presence on search results faster while targeting the keywords that will get you the best return on investment. Whether you're running an e-commerce site aiming to boost organic sales or a SaaS company navigating a competitive landscape, the proven search engine marketing agency, SevenAtoms, is here to help your organization achieve tangible results.
Featured Case Study: Cyber Security SaaS Company Sees 1,012% Growth From PPC Campaigns
585%
Increase In Sales Opps
1,012%
Increase In Customers Won
$2.9M
Increase in Revenue
Paid Search Marketing
Paid search marketing is an essential part of your search engine marketing efforts. By implementing effective paid search strategies, you can compete with larger, more established companies in the online marketplace while securing a positive return on investment. But there are many moving parts involved with managing each paid channel effectively, which can pose a serious challenge for businesses, especially for those in competitive industries.
We are a search engine marketing agency that uses proven processes, with effective paid search marketing campaign strategies based on thorough keyword research and comprehensive competitor analysis. We can significantly lower your cost-per-click, boost click-through rates, and enhance conversion rates. This translates to generating higher-quality leads for your business.
Landing Page And Conversion Rate Optimization
Landing pages play an important role in helping convert interested visitors into long-term customers. If you notice that your conversion rates have started to decline or that the leads you are getting aren’t right for your business, it may be time to revisit your landing pages.
Whether it’s the content that impacting your conversion rates or the design that needs some tweaks, SevenAtoms is here to help. Our search engine marketing company has expert design and development teams that will create attractive landing pages that are optimized for conversions. Our team also performs consistent A/B tests on different landing page elements to ensure that your landing pages are consistently converting.
Google Shopping Campaigns
Google Shopping Campaigns are an essential element of every ecommerce company’s search engine marketing efforts. These campaigns help improve your brand’s visibility on the search engine results page for relevant product searches. But Google Shopping Campaigns can be complex to set up and manage, especially if you don’t have AdWords experience. That’s why we offer Google Shopping Campaigns as part of our search engine marketing services.
The team at SevenAtoms will develop customized product feeds that include comprehensive product details, high-resolution images, specific field attributes, and compelling promotional text. We monitor your results and work to make sure that your Google Shopping Campaigns are performing well to help you increase your visibility online.
Remarketing And Retargeting
How often do leads navigate away from your site without making a purchase? An effective remarketing or retargeting campaign allows you to reach back out to interested leads who have left your site without completing the conversion process. Remarketing helps you take advantage of these missed opportunities by enabling your business to move these prospects further down the conversion funnel.
Retargeting campaigns can become quite complex, making it beneficial to enlist a search engine marketing agency to handle the intricate details. The expert team at SevenAtoms will develop a remarketing strategy based on your company’s unique needs. Then, we’ll work to execute and manage your retargeting campaigns to maximize your return on investment.
Search Engine Optimization (SEO)
While paid search engine ads can be effective, imagine attracting consistent traffic to your website without any cost. Search engine optimization is a crucial component of digital marketing, providing the benefit of attracting valuable organic traffic. It boosts your visibility and expands your brand's reach without the ongoing expense of monthly ad budgets.
We realize that SEO involves a broader scope that extends beyond just keywords and hyperlinks. It’s about creating a comprehensive ecosystem that propels your brand to the top of search engine results pages. Our SEO approach involves meticulously analyzing your website’s structure, content, and UX to ensure that you’re in alignment with the ever-shifting algorithms of Google and its competitors. We combine on-page optimization, quality content, and authoritative link building to boost your rankings naturally and sustainably. We’re not just looking to rank for meaningless keywords, we want your website to be getting high-quality organic traffic that converts.
How Our Search Engine Marketing Services Work
Research and Granular Targeting
Initially, we focus on comprehending your business and the range of products or services you provide. Then we look at the PPC landscape your company faces, analyzing your current paid efforts and closely inspecting what your competitors are doing. We also perform in-depth research on relevant and cost-efficient keywords, identifying both regular and long-tail keyword opportunities. We are very granular in our approach to drive performance. We structure the campaigns based on Single Keyword Ad Groups (SKAGs) for keywords that drive 80-90% of the traffic, and usage of niche keywords for paid search campaigns. For display campaigns, we research and identify specific sites that are frequented by your target audience.
Precise Targeting
We make sure that the search ad is perfectly customized to the keyword being searched and also ensure that the ad’s messaging matches the messaging on the landing page via dynamic keyword insertion. Additionally we create multiple ads in campaigns to avoid audience fatigue and test different offers, designs and messaging.
Testing and Optimization
We A/B testing of custom landing pages and Google ads to drive consistent improvement in conversion rates. Refine campaigns using comprehensive attribution analysis to determine which keywords, ads, devices, landing pages, and targeting strategies are driving the highest quality leads.
Analytics and Reporting
Track and measure data across all activities that we perform across all channels. Analyze data and make appropriate changes to our strategies to increase overall campaign effectiveness and meet goals. Create monthly reports that give you a breakdown of performance and extract actionable insights. These insights will include changes in strategy for our AdWords campaigns, as well suggestions for other paid channels that we believe would generate results.
SEM Agency FAQs
What is a search engine marketing agency?
A SEM agency is a service provider that specializes in managing and executing online marketing campaigns through paid advertising on search engines. The most reputable agencies, often recognized as Google partners or Premier Google Partners, are specialists and can deliver an ROI in the triple digits.
Why should I hire a search engine marketing agency?
To get immediate success! These agencies possess a wealth of experience in managing diverse PPC campaigns. You benefit from their expertise and knowledge of the latest techniques and best practices. Just the top 3% of these agencies are recognized by Google as Premier Google Partners, so working with one of these agencies maximizes the chances for success.
How should I choose a search engine marketing agency?
When choosing a search engine marketing agency, consider factors such as their:
- Experience
- Expertise
- Track record of success
- Understanding of your industry
- Communication style
- Transparency
- Flexibility
- Alignment with your goals and budget
You should also ask for references, review case studies, and ensure they use ethical practices and adhere to industry standards. You should ensure that the agency is a Google Partner, preferably a Premier Google Partner.
How is SevenAtoms different from other search engine marketing companies?
We handle every part of your campaign – from planning and content creation to landing page design, conversion optimization, and complete management. Our search engine marketing agency uses proven methods that have shown results for our past clients. One significant benefit of selecting SevenAtoms is our thorough approach to account management. We take care of all parts of your campaign (planning to execution) and make sure each one is set up to get the best results and make your investment worthwhile.
While our primary focus is SEM through paid ads on platforms like Google, our services extend beyond that. Unlike some other search engine marketing agencies that only concentrate on PPC ads, we go further. Alongside our expertise in paid advertising, we complement our services with custom landing page design, expert social media marketing and SEO strategies. Need evidence of our expertise? Our SEM agency holds the prestigious status of being a Google Premier Partner and a Meta Partner, accolades granted to only a select few agencies.
How does your search engine marketing company measure results?
Our search engine marketing company measures results through key performance indicators such as:
- Click-through rates
- Conversion rates
- Return on investment
- Cost per acquisition
- Overall campaign performance metrics
What is included with your search engine marketing services?
Our search engine marketing services include comprehensive management of online advertising campaigns, including strategy development, keyword research, ad creation, bid management, performance tracking, and ongoing optimization to maximize results and ROI. We also design custom landing pages tailored to the PPC campaigns to maximize conversions. At the end of each month, we provide transparent and complete reporting to review results and maximize performance.
How much does your search engine marketing agency charge?
The pricing of our services depends on the extent of the services you require. All our clients are entitled to a complimentary initial consultation and review process. If you decide to hire us, we will apply a standard flat fee for the first month to establish your accounts, as we conduct thorough research on your business and competitors, design campaign strategy, and set up your campaigns. Subsequently, we charge a modest monthly fee along with a percentage of the advertising expenditure. This structure enables us to provide competitive rates that align with your advertising budget.
How do I get started with your search engine marketing agency?
You can start the process by scheduling a complimentary consultation with our SEM agency. SevenAtoms will conduct a free brand audit and present a proposal to you. We will proceed to finalize the contract and kick off the onboarding process after receiving your approval.