Inbound Marketing Case Study - Lead Generation Case Studies

65%

Increase In Overall Site Traffic

58%

Increase In Organic Traffic

200%

Increase In No. of Leads

About SalesInside Inc

Sales Inside Inc. was founded in 2008 to help businesses overcome B2B demand generation challenges. They are a marketing services company focused on B2B data solutions. They focus on identifying targeted leads for your business that deliver higher ROI on your sales and marketing campaigns.

Services Provided

Google Paid Search Management
Landing Page Development and Conversion Optimization
SEO
HubSpot Services
Inbound Marketing and Content Marketing

Sales Inside had used multiple agencies and in-house resources in the past for content, SEO, website design and PPC management, and the result was a disjointed effort that lacked any consistency or direction. In addition to this, the site had started to struggle in terms of SEO and while it had active PPC campaigns, these were generating limited results. The website itself was several years old and was in need of a refresh – one that focused on a better user experience and better content. The site was built on HubSpot, but was not setup to fully exploit all the capabilities of the platform. Finally, Sales Inside needed help defining its target markets and needed strategies for addressing those opportunities.

To begin with, SevenAtoms had numerous consultations with Sales Inside, both inperson and over the phone, to learn about their business and help define their target markets. Once that process was completed, SevenAtoms began work on a number of fronts, including:

Heavy research into potential keywords and development of a keyword strategy
Refining the Sales Inside website, taking into account the new approach to targeting prospects
Development and execution of new pay-per-click campaigns with better keyword targeting, improved ads and more efficient bid management
Creation of over 20 new responsive landing pages with regular A/B testing to boost conversions
A content audit and a subsequent overhaul of all existing content on the Sales Inside website. This included optimizing the content on web pages as well as blog content for SEO
Addressing issues in HubSpot configuration to make the site more efficient
Regular blogging campaign to produce well researched, authoritative articles based on buyer personas identified during strategy sessions
SEO campaign including acquiring high quality inbound links to boost overall authority of the site
Creation of case studies to help compel prospects in the later stages of the buying cycle to convert

Thanks to SevenAtoms’ efforts, Sales Inside saw the following results within 4 months of engagement:

Top 10 rankings for 21 keywords on Google
65% increase in overall site traffic
58% increase in organic traffic
200% increase in number of leads
25% increase in domain authority which meant that Google now considered the website a greater authority for related keywords