SaaS PPC Agency - SevenAtoms

Premier Google Ads Partner

9 + Years

PPC Management Experience

100 +

Client Successes

$ 500 M+

Revenue Generated

Trusted By

Efficient Paid Campaigns - SaaS PPC Agency

Crafting efficient paid campaigns with precise targeting, advanced keyword grouping, and strategic bidding.

Optimized Landing Pages - SaaS PPC Agency

Designing optimized landing pages with dynamic content based on location, search terms, and audiences.

Data Driven Optimization - SaaS PPC Agency

Continuously A/B testing landing pages, ad copy, and creatives, and making strategic, data-driven optimizations.

SaaS PPC Agency that Captures High-Intent Buyers

You don’t want to waste your sales team’s time – and your ad spend – on low-intent buyers, and neither do we. At SevenAtoms, we’re laser-focused on capturing the attention of high-intent buyers for your SaaS business, and we do that thanks to years of expertise on some of the most effective PPC platforms out there, like Google Ads (formerly AdWords), Bing Ads, LinkedIn, and more.

Through expert Google Ads management for SaaS companies, we make sure your ads appear to potential customers who are actively searching for solutions like yours – by definition, high-intent buyers. High-intent buyer targeting for SaaS ensures we reach customers who are ready to make decisions. Bing Ads offer similar capabilities, and are another avenue to reach valuable leads outside of Google’s domain, often with a better ROI due to lower competition. If your SaaS business primarily targets B2B buyers – as many do – LinkedIn is a fantastic platform; we tap into its user base of professionals to target decision-makers in your industry.

We don’t stop there. From Facebook to Twitter to smaller niche platforms, we strategically position your ads where high-intent buyers are most likely to engage.

By leveraging data-driven PPC for SaaS, our seasoned insights, and strategic ad placement, we craft campaigns that attract clicks and convert them into loyal customers. Partner with SevenAtoms to unlock the full potential of your SaaS venture in today’s competitive digital landscape.

Google Ad Campaigns

Boost your campaigns with advanced Google Ads structure and optimization techniques to maximize conversions from high-intent buyers.

Audit of Existing Account
Competitor Research
Define PPC Strategy
Keyword & Bid Strategy
Search & Brand Campaigns
Retargeting/Video Campaign
Targeting: Geo and Audience
CRM Integration & Tracking
Ad Copy/Extensions/Creatives
Optimization & Reporting

LinkedIn Ad Campaigns

LinkedIn ads strategy aimed at reducing the cost of lead acquisition through precise audience identification, funnel campaigns, and bid optimization.

Audit of Existing Account
Define LinkedIn Strategy
CRM & Tracking Integration
Define Customer Personas
Drip Campaigns
Lead Conversions Campaigns
Remarketing Campaigns
Bidding Strategy
Ad Copy & Creatives
Optimization & Reporting

Custom Landing Pages

Crafting conversion-optimized, custom landing pages with stunning visuals, compelling copy, and optimized forms for maximum impact.

Tailored Landing Pages
Engaging Copy & CTA
Heat Map Integration
MailChimp Integration
HubSpot Integration
CRM Integration
Web Hooks Integration
Tracking
A/B Testing
Reporting & Optimization

Featured Case Study: Cyber Security SaaS Company Sees 1,012% Growth From PPC Campaigns

585%

Increase In Sales Opps

1,012%

Increase In Customers Won

$2.9M

Increase in Revenue

SEE HOW WE DID IT

SaaS PPC Marketing Campaign Structure

When you’re building for success, the first step is to lay a proper foundation. That’s why SevenAtoms focuses heavily on starting with a comprehensive and well-designed campaign structure.

As a seasoned SaaS PPC management agency, we understand that a well-structured campaign is key to efficiency and effectiveness, helping you save time, effort, frustration, and money. A well-crafted campaign structure offers visibility into every area of the campaign. From keyword groups to bidding strategies to A/B testing, we streamline and optimize your PPC campaign at every level.

We’ve helped dozens of clients craft hundreds of successful SaaS PPC marketing campaigns. Let us use our expertise to increase your brand awareness and boost your sales!

Keyword Strategy

PPC ads are an ideal way to ensure your products and services appear precisely when potential customers are actively searching for them. That’s achieved through extensive keyword research and keyword group optimization.

SevenAtoms’ SaaS PPC marketing services include optimizing single keyword ad groups (SKAGs) to target both niche and high-traffic search terms that are tied directly to customized landing pages using those same keywords.

This results in two key outcomes: it creates recognition in your potential clients, funneling them to the next step in the sales cycle; and it increases your quality score with Google, which lowers the cost per click significantly!

Ad Copy

With a limited character count, every word of your PPC messaging matters even more! Our SaaS PPC agency has dedicated copywriters on staff who excel at creating concise, unique content that sparks interest.

We include relevant keywords in every stage of ad creation, ensuring that search engines and potential customers alike will be able to find your company exactly when they need you. From headlines to meta descriptions to hashtags, we develop copy that captivates!

Our services include all ad copy for Google Ads, display ads, social PPC ads, SaaS LinkedIn ads, and more.

Landing Page Design

Is there anything worse than clicking on an ad for an exciting product… and ending up on the homepage, with no clue where on earth to find the product you wanted. Most consumers won’t take the extra few minutes to find the page they’re looking for. You can put weeks of effort into designing the perfect SaaS PPC marketing campaign, but without an equally optimized landing page, you won’t see results!

That’s why SevenAtoms puts so much emphasis on landing page design as part of our B2B SaaS PPC services. We blend beautiful design with cutthroat strategy to achieve results for our clients.

We utilize dynamic text replacement to ensure that the ad and landing page copy match perfectly for each product or service. We build trust in your brand by displaying trust badges, client reviews, and other social proof. And we build each landing page using UX and UI best practices to ensure that your customer experience is as seamless and accessible as possible!

Ongoing Optimization and A/B Testing

What distinguishes us as a B2B SaaS PPC agency is our unwavering commitment to continuous improvement. Not just for our company, but for our clients’ companies as well.

We don’t believe in the “set it and forget it” model of campaign management. Instead, we regularly check in with your campaign to optimize it and help it evolve. We utilize A/B testing, competitive research, keyword optimization, and data analysis to ensure that your campaigns yield peak performance.

Whether we’re dealing with SaaS LinkedIn ads, Google ads, Facebook ads, or a display campaign, SevenAtoms is dedicated to growing your conversions, your bottom line, and ultimately your business.

Why You Need a Great SaaS PPC Agency

The SaaS business model is enduring, with the industry becoming increasingly competitive every day. SaaS companies who are willing to invest in their digital marketing strategies now will see a tremendous benefit.

To propel your business to new heights, begin by establishing a strong foundation in brand awareness and demand generation. Effective PPC marketing can draw customers, build credibility for your brand, and leverage that momentum to reap the rewards for years to come.

An effective SaaS PPC marketing campaign is crucial for accelerating your business growth. Paid search ensures that people are able to find your company at exactly the moment they’re looking for your products and services. And when paired with a solid organic presence, PPC ads can help build trust and name recognition.

Some companies avoid PPC because they don’t understand how the system works. And we’ll admit, at first it can feel like gambling. But, as with any algorithm, it’s all about how you apply the data you have – our SaaS PPC advertising agency will turn your PPC campaigns for SaaS into a sure bet.

We combine competitive research, data analysis, first-party data, custom creative, and an extensive network of media channels to ensure that your PPC ads generate high-quality leads. With a focus on lead generation for SaaS companies, intelligent targeting, advanced bidding, and an integrated marketing approach, SevenAtoms will deliver your ads to the right audience at the right time.

Partner With the Best SaaS PPC Agency in California

At SevenAtoms we believe that our words have meaning. And we think our tagline says it all. Attract Customers, Grow Your Business. When you work with us it’s more than just words–it’s a promise.

Connect with us today to set up your no-cost consultation. We’ll create a custom proposal built around your SaaS company and how a custom SaaS PPC marketing campaign can help you grow your business.

SaaS PPC FAQs

What is PPC?

PPC, or “pay-per-click,” is a model of online advertising where advertisers pay a fee each time their ad is clicked, as opposed to models that pay for impressions (ad views). This targeted approach is used to drive traffic to websites and generate leads or sales.

Why do I need a SaaS PPC Agency?

For SaaS businesses, partnering with a specialized PPC agency could be a key factor in achieving the goals. These agencies specialize in pay-per-click advertising tailored specifically for SaaS businesses like yours. Agencies like ours understand the unique challenges and opportunities within the SaaS field, ensuring highly optimized campaigns that drive growth and maximize ROI.

How is SevenAtoms different from other SaaS PPC Agencies?

At SevenAtoms, we prioritize understanding your SaaS business’ unique needs and goals, crafting tailored campaigns that deliver tangible results – in other words, we want to get you real, paying clients, not just meaningless metrics like “clicks”. Our experienced team of PPC experts has proven success in working with businesses like yours. SevenAtoms is also a Google Premier Partner, an honor reserved for a handful of agencies, which speaks volumes about our expertise and experience in managing the most demanding PPC campaigns.

What services are included with your SaaS PPC agency?

SevenAtoms offers a comprehensive range of services including PPC strategy development, PPC campaign setup and management, ad creatives and copywriting, custom landing page design, analytics tracking, and ongoing optimization. Our end-to-end support ensures your PPC campaigns aren’t just effective – they’re also efficient.

Does your SaaS PPC agency offer monthly contracts?

Yes! SevenAtoms contracts require a minimum commitment of three months. After this, we offer month-to-month contracts for added flexibility. This approach lets us properly execute all of our startup and onboarding activities, then focus on aligning our strategies with your evolving needs as a business, while centering our goals on driving long-term results.

Do you offer ad creatives and landing page design as a part of your services?

Absolutely. SevenAtoms’ team of expert designers and copywriters ensures that your ads are visually attractive and the copy is concise and engaging. Our custom-built landing pages are designed to encourage conversions, to help capture the interest we’re driving in your solution.

Who will be working on my account at your SaaS PPC agency?

SevenAtoms will assign an experienced team to your account, consisting of PPC experts, creative designers, veteran copywriters, and a project manager. Depending on which paid platforms you wish to target, the makeup of our dedicated team may be slightly different. Each PPC team member brings years of experience in paid digital marketing, and specializes in different paid platforms. You’ll interact primarily with the project manager, who will ensure you stay informed about progress and respond to any questions you might have.

What does your MarTech stack look like?

Our MarTech stack includes numerous industry-standard tools and technologies for things like analytics, automation, and optimization, like HubSpot, Marketo, Unbounce, Salesforce Pardot, 6sense, and Chili Piper – just to name a few.

We are always happy to work with new platforms, and can onboard new MarTech solutions if needed.

How do I get started with your agency?

To begin your journey with SevenAtoms, simply contact us to schedule a complimentary consultation. Our team will conduct a complementary audit of your SaaS business and your current marketing campaigns (if applicable). We’ll understand your goals and challenges and develop a customized PPC strategy and set up a meeting with you to go over our findings. If you like what we’ve presented, then we sign a contract and begin the onboarding process.

How much does your SaaS PPC Agency charge?

Our rates are exceedingly competitive with our competitors. There will be a first-month flat fee for all of our usual startup activities (like industry research and campaign setup). Afterwards, we charge a percentage of ad spend in the month on top of a low flat fee. This helps us offer competitive rates to fit any budget while ensuring that you receive the maximum value from SevenAtoms’ services.

How do I stay updated on the campaign performance?

You will be in full, regular contact with your dedicated team’s project manager. You’ll receive frequent updates and detailed reports, including a comprehensive monthly summary and dashboard at the end of each month. Our approach focuses on openness and clear communication, so you'll always be aware of progress at each stage.

A SaaS PPC Agency With a Proven Track Record