Paid Search Management for Winning Brands

Paid search management is the process of creating, optimizing, and managing ads on search engines like Google and Bing. It involves choosing the right keywords, writing effective ad copy, setting budgets, and tracking performance to get the best results — more clicks, leads, and sales for your business.

Hiring a paid search agency gives you access to experts who know how to get better results, faster. They stay on top of trends, use advanced tools, and continuously optimize your campaigns to save you time and money, while you focus on running your business.

A paid search agency improves ROI by using smart strategies like targeting the right keywords, writing high-converting ads, optimizing landing pages, and constantly testing and refining campaigns. This means more clicks that turn into customers, without wasting your budget.

We’ve worked with a wide range of industries — including ecommerce, automotive, healthcare, finance, SaaS, manufacturing, and more. Whatever your niche, we tailor paid search strategies to fit your specific goals and audience.

We measure success by tracking key metrics like:

• Clicks
• Conversions
• Cost-per-click (CPC)
• Return on ad spend (ROAS)
• Overall ROI

Simply put, if your ads are bringing in quality leads or sales at the right cost, we’re doing our job right.

We offer complete paid search services, including keyword research, ad copywriting, campaign setup, bid management, A/B testing, performance tracking, and ongoing optimization across platforms like Google Ads and Bing Ads. Everything you need to get results.

PPC, or pay-per-click, is a digital ad method where you’re charged only when someone actually clicks on your ad, not just when it’s seen. Paid search management is the full process of running those ads effectively, including strategy, setup, optimization, and tracking to get the best results from your PPC spend.

Paid search ads can begin driving traffic quickly — often within days — but seeing strong, consistent results usually takes a few weeks of optimization. While clicks and traffic can happen fast, optimizing for better conversions and ROI usually takes a bit longer, around 30 to 90 days for strong, consistent performance.

Your budget depends on your goals, industry, and ad spend. Most businesses start with a monthly management fee plus an ad budget. For most small to mid-sized campaigns, it’s wise to budget a few thousand dollars monthly for management services, on top of what you plan to spend on the ads themselves. We’ll help you find the right balance.

We focus on results, not just clicks. Our team combines smart strategy, data-driven decisions, and constant optimization to get you the best ROI. We’re transparent, responsive, and treat your budget like our own — no cookie-cutter campaigns, just real results tailored to your goals.

Additionally, SevenAtoms is a Google Premier Partner, a recognition that places us among the top 3% of agencies worldwide — a testament to our proven expertise, strong performance, and commitment to delivering outstanding results for our clients through Google Ads.

Yes, we offer full-service paid search management, including landing page optimization. We handle everything from ad strategy to creating high-converting landing pages, so you get better results from every click.

Paid search management services usually include keyword research, ad copy creation, campaign setup, bid management, shopping feed management, performance tracking and platform integration, A/B testing, and regular reporting to optimize results and maximize ROI.

We start by understanding your marketing goals, then tailor the campaign strategy, keywords, and messaging to support them. We continuously monitor performance and adjust to keep everything aligned and effective.

We focus on strategy, not just clicks — customizing campaigns to your business goals, using data-driven insights, and constantly optimizing for better ROI. You will always know what’s going on with clear, honest reporting.

We make sure your paid search works hand-in-hand with your other channels, like aligning messaging with social and email, using shared data for smarter targeting, and creating a seamless customer journey across platforms.

Yes, we create custom strategies that reflect your industry trends, audience behavior, and what your competitors are doing so that your campaigns are both relevant and effective.