Case Study for Holiday Light Park

It was Lubbock Light Park’s first year, meaning they had no existing assets—no landing pages, testimonials, videos, or creatives. Even their website provided limited information. As a completely new concept in Lubbock with a tight testing budget and a short-run timeframe, strong performance was critical. With no previous data to rely on, we had to build everything from the ground up.

SevenAtoms needed to generate awareness for the park quickly, so we leveraged the Meta platform to capture the attention of residents in Lubbock and the surrounding areas. Our services included:

• Tailored Meta campaigns for brand awareness and retargeting
• A high-converting, custom landing page with prominent "Buy Now" CTA
• Engaging Meta ads in multiple formats
• Video assets in 15-second and 30-second variations, optimized for different placements
• Geo-targeting aimed at families and parents in Lubbock
• Conversion tracking and A/B testing to maximize ROI within the campaign’s short time frame

SevenAtoms utilized Advantage+ placements to promote Lubbock Light Park across various Meta platforms and formats, ensuring ads appeared where users were most likely to engage. This approach generated over 1.7 million impressions and 23,000+ link clicks, resulting in more than 1,200 direct purchases at a cost-per-result of under $9.

With a total ad spend of under $11,000, Lubbock Light Park achieved nearly $160,000 in sales—delivering an impressive ROAS of 1,486%.