Bing and Google PPC Marketing Case Study for McEvoy Ranch

310%

Increase in Orders

50%

Decrease in Cost Per Conversion

565%

Increase in ROAS

The Client

McEvoy Ranch is a family-owned farm in Petaluma, CA known for its top-class extra virgin olive oil.
McEvoy Ranch has gained recognition for its premium olive oil and focus on terroir, as in wine production. In addition to olive oil, McEvoy Ranch produces a variety of organic products, including wines, culinary products, and skincare items. The ranch also hosts events, such as tours and tastings, allowing visitors to experience the beauty of the property and learn about their production processes.

McEvoy Ranch wanted to increase direct sales and membership conversions online, with a secondary goal of capturing new email subscribers. They wanted to expand upon existing ad campaigns, with additional ones to support their Social Club. McEvoy Ranch’s existing campaigns had been too expensive for too little ROI, so they wanted to streamline marketing expenditures and improve on cost-effectiveness.

SevenAtoms provided the following services:

Google PPC campaign management
Bing PPC campaign management
Amazon PPC campaign management
Facebook and Instagram PPC campaign management
TikTok PPC campaign management
Landing page development and CRO
Inbound marketing and content marketing

SevenAtoms overhauled McEvoy Ranch’s PPC by focusing on less competitive long-tail keywords and more niche terms, combining these with customized landing pages optimized for conversions. These landing pages were specifically optimized for mobile devices. SevenAtoms also set up proper conversion tracking to effectively monitor campaign success, letting them more rapidly adjust on the fly as needed.