Case Study for Olive Oil, Wine and Gourmet Food Site

McEvoy Ranch wanted to increase direct sales and membership conversions online, with a secondary goal of capturing new email subscribers. They wanted to expand upon existing ad campaigns, with additional ones to support their Social Club. McEvoy Ranch’s existing campaigns had been too expensive for too little ROI, so they wanted to streamline marketing expenditures and improve on cost-effectiveness.

SevenAtoms provided the following services: 

• Google PPC campaign management
• Bing PPC campaign management
• Amazon PPC campaign management
• Facebook and Instagram PPC campaign management
• TikTok PPC campaign management
• Landing page development and CRO
• Inbound marketing and content marketing

SevenAtoms overhauled McEvoy Ranch’s PPC by focusing on less competitive long-tail keywords and more niche terms, combining these with customized landing pages optimized for conversions. These landing pages were specifically optimized for mobile devices. SevenAtoms also set up proper conversion tracking to effectively monitor campaign success, letting them more rapidly adjust on the fly as needed.

SevenAtoms helped McEvoy Ranch achieve their goals of more traffic, more orders, and more efficient ROAS.

Key highlights include:

• 310% increase in orders
• 50% decrease in cost per conversion
• 293% increase in conversion value
• 565% ROAS