Google and Bing Ads Marketing Case Study for Tenant Planet

213%

Increase in Leads

52%

Decrease in Cost Per Lead

500%

Increase in Organic Traffic

The Client

Tenant Planet specializes in providing property management services to property owners in California. They offer help with reliable rent collection, lease enforcement, accurate accounting and bookkeeping, including direct deposit of owner distributions, and oversight of all maintenance – just for a flat fee.

Tenant Planet was struggling to gain leads online – especially leads at a reasonable cost. They wanted to increase their number of online leads and drop the cost per lead below $150.

SevenAtoms provided the following services:

Google PPC setup and campaign management
Bing PPC setup and campaign management
Landing page development and conversion optimization
Inbound marketing and content marketing

SevenAtoms overhauled Tenant Planet’s PPC campaigns to focus on more specific keywords related to their services, including high-intent long-tail keywords and more niche terms. They combined these keywords with landing pages that had been optimized for UX, especially on mobile devices. They also regularly wrote blog content and created pages for specific target markets in the state of California.

SevenAtoms successfully transformed Tenant Planet's online lead generation from nearly non-existent to consistently yielding a substantial volume of leads each month, and brought the cost per lead well below the goal of $150.

Key highlights include: