Bing and Google PPC Marketing Case Study for Filestack

120%

Increased Leads

80%

Reduced Cost Per Lead

55%

Increase in MQLs

The Client

Filestack is a solution that offers a robust set of tools and APIs that allow users to upload, transform, manage, and deliver files and content. Filestack lets developers upload and store large files, transform and manipulate images, and deliver all content responsively and quickly across any type of device. Filestack is used by more than 50,000 app developers worldwide.

Services Provided

Google PPC campaign management
Landing page design and conversion optimization
Bing PPC campaign management
Salesforce and third party CRM integration

Filestack wanted its digital marketing campaigns to be more efficient than they were. They wanted to increase the number of MQLs that they got, while reducing the total cost per lead to a more manageable, cost-effective level.

SevenAtoms provided the following services:

Google PPC campaign setup and management
Bing PPC campaign setup and management
Custom landing page design and conversion optimization
Salesforce and third-party CRM integration

SevenAtoms overhauled Filestack’s PPC campaigns by focusing on more specific keywords related to the services, high-intent long-tail keywords, and niche terms. They combined these keywords with landing pages that had been designed to align with the audience’s interests and maximize conversions, specifically on mobile devices. Additionally, they set up proper conversion tracking to effectively monitor and measure campaign success.

In a brief timeframe, SevenAtoms successfully transformed Filestack's online lead generation from nearly non-existent to consistently yielding a substantial volume of leads each month. Additionally, the cost per acquisition was lowered well beyond Filestack’s initial goal.

Key highlights include: