Content Marketing for Ecommerce, Ecommerce Content Marketing Strategy

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Boost Organic Sales - Ecommerce Content Marketing Agency

Boosting organic sales through optimized pages, blogs, user-generated content, videos, social media and content marketing campaigns

High Intent Keywords - Ecommerce Content Marketing Agency

Our focus on high-intent keywords, including long- and medium-tail variants, drives lasting traffic to blogs, product pages, and more

Custom Landing Pages - Ecommerce Content Marketing Agency

Custom landing pages using dynamic content based on search query and user location maximize conversions and keep visitor interest

Content Marketing for Ecommerce That Drives Organic Sales

A proper content strategy takes time and effort — identifying, writing, and promoting content – and you might be inclined to think that ecommerce content marketing isn’t worth it. This is a mistake! A proper ecommerce content marketing strategy can grow your business in many ways, from boosting SEO, establishing thought leadership and expertise, and driving engagement and discussion through word-of-mouth marketing.

However, an ecommerce content strategy must be done correctly to be effective. Otherwise, you might wind up with lots of product pages and blog posts that nobody will read! For maximum effectiveness, you need the help of a team with proven success in content marketing for ecommerce.

(Hi, that’s us. We’re the team with proven success in content marketing for ecommerce.)

We’ll put our content marketing for ecommerce know-how to use on the entire process from beginning to end – optimizing product pages and other content using high-traffic keywords and well-written copy, driving organic search traffic and conversions. We’ll use other potent keywords to create quality blog and long-form content that attracts readers and positions your brand as a thought leader, boosting your reputation and driving more conversions to improve your bottom line.

Content Strategy

Website audit
SEO assessment
Competitor research
Keyword research
Product page rankings
Strategic content plan

Content Production

Intent based keywords
Long & medium-tail keywords
Content calendar
Content brief creation
Quality content
Blogs, web pages

Content Promotion

Social media calendar
Paid campaigns
Email & influencer campaigns
Link building and outreach
Landing page design
Reporting & optimization

Featured Case Study: Auto Accessory Ecommerce Company Grows Sales From $2 Million to $26 Million

1,079%

Increase in No. of Orders

21.57%

Decrease in Cost Per Order

$24M

Increase in Revenue

SEE HOW WE DID IT

Blogs and Guides

Engage your audience and bolster your SEO with compelling blogs and guides highlighting and answering common questions prospective customers might have. We specialize in creating informative and interesting content that aligns with your brand’s character and addresses consumer interests. This strategy boosts your website in search results while positioning your brand as a thought leader in your field, establishing credibility and expertise.

Ecommerce Content Marketing - Blogs and Guides

Videos

Video content marketing for ecommerce is an excellent way to showcase your products and engage customers. We produce high-quality videos, often in partnership with key influencers, that tell your brand’s story and demonstrate what sets you apart – including testimonials, product-in-action videos, unboxing videos, and other forms of user-generated content. These videos are optimized for paid search ads and social alike, ensuring they effectively reach your target audience.

Social Media Marketing

Hundreds of millions of Americans use social media. We can help you leverage the power of social media to expand your reach and engage with your audience. Our targeted social media marketing strategies are tailored to each platform, from TikTok to Reddit, and designed to increase brand awareness, encourage community engagement, and drive traffic to your website.

Social Media Marketing - Ecommerce Content Marketing

Email Marketing

SevenAtoms’ ecommerce content marketing services will help you build lasting relationships with your customers through targeted email marketing campaigns. We create personalized, action-driving emails that nurture leads, promote special offers, and keep your brand top-of-mind. This approach helps to increase repeat business and customer loyalty.

Ecommerce Content Marketing - Email Marketing

Product Pages and Descriptions

All the organic traffic in the world doesn’t make you any money – unless that traffic converts into sales. We’ll help you convert browsers into buyers with SEO-optimized product pages and descriptions. Our content highlights all the unique points of your products – the features, the benefits, and how they’ll address customer pain points. With the one-two punch of SEO focus and engaging copy, we’ll not only improve your search engine rankings but also increase the likelihood of conversion.

Ecommerce Content Marketing - Product Pages and Description

Ecommerce Content Strategy

As the saying goes: “If you fail to plan, you plan to fail.” At SevenAtoms, we start all of our content marketing for ecommerce efforts with a well developed strategy, so that we know that all of our work will be directed in a way that’s productive and effective.

Our ecommerce content strategy starts with a content audit of your website. We evaluate your current content — product descriptions, meta text, blog posts, and other things you may never have considered important before — and see which gaps need to be filled. We research keywords to find relevant, high-traffic search terms that your key demographics and target audiences are looking for.

We also analyze your competitors, noting what they’re doing, what they’re targeting, and how you might be able to get a leg up on the market.

Once we have the information we need, we’ll put together a comprehensive ecommerce content marketing strategy: What needs to be changed, what needs to be written, and what the timeline is for this content to be created. We work with you, get buy-in to ensure we’re all on the same page, and then we execute on the strategy we’ve created.

Ecommerce Content SEO

You can sell the best products in the world, but as an ecommerce retailer, you may very well struggle if people aren’t finding your online store! Think about how you shop for things online: You go to your choice of search engine, like Google or Bing, and you search for the thing you’re interested in buying: Things like “hiking boots for wide feet,” “non-plastic infant toys,” or “replacement computer RAM.” You browse the front page of search engine result pages (SERPs), and click a link or two that looks appealing. Most of the time, you probably never consider the second page, the third, or anything else.

You’re not alone. That’s how most people shop online. Our veteran content marketing team will overhaul your ecommerce product SEO, rewriting product pages as needed to get your store and your products as close as possible to the top of the SERP listings. We’ll use our keyword research to identify highly relevant keywords, and adjust the copy and content accordingly.

Not only that, we’ll make sure that the content descriptions are effective, engaging, and designed to drive conversions and make people who find your products want to buy them!

Ecommerce Blogging

Overhauling your site’s ecommerce product SEO is important for getting eyeballs on your products, but just as important is convincing people that your business has something to say. Our proven content marketing strategy has a strong focus on crafting engaging, interesting blog content that positions your brand to capture the attention and interest of online audiences.

In our years as an ecommerce content marketing team, one of the key benefits we’ve found of blog-driven content marketing is that you can capture viewers at the top of the marketing funnel — i.e., people who are browsing, but not ready to make a purchase just yet. For instance, if your business sells hiking gear, blog content like “Hiking 101: Everything you need before heading out into the open” or “Backpacking essentials for women” might not have much to do directly with your product, but they’ll attract people whose interests line up with what you sell. Producing engaging content for them to read now, means that you’ll be in their mind when they want to buy something later.

Creating interesting blog content based on high-volume, long-tail keywords will attract an audience that is more likely to turn from readers into buyers, and from buyers into fans.

Downloadable Ebooks and Guides

Blogs are excellent for grabbing viewers at the top of the marketing funnel, but to truly position your brand as a thought leader that can be relied on for interesting, helpful information, the SevenAtoms ecommerce content marketing strategy includes high-quality premium content like ebooks, guides, and infographics.

Through these longer-form, visually engaging content pieces, we package your brand’s insights and offerings into a form that delights and interests readers. Things like product buying guides help educate middle-of-the-funnel viewers in the best tactics for evaluating the products you sell, and convince readers that your business should be the place to buy from. After all, you’re the experts who put out this guide.

Ecommerce Content Distribution and Promotion

As an expert ecommerce content marketing team, the final step in the strategy for any piece of content is distribution and promotion. We will take the high-quality content we’ve helped you create, and share it through channels like emails and newsletters, social media, and outreach to reputable sites. This will build backlinks, boosting your site’s authority with search engines like Google, further strengthening your SEO, and driving readers — and potential shoppers — to your brand.

We will do this with every piece of content we help you create, so that you’re getting maximum results from our ecommerce content marketing.

Ecommerce Content Marketing FAQs

Why is content marketing important for ecommerce businesses?

Ecommerce content marketing enables businesses to captivate and connect with potential customers, establish credibility and authority, boost brand visibility, enhance SEO performance, and drive higher traffic and sales to their online store. By providing valuable and relevant content, businesses can educate their audience and facilitate conversions.

What types of content are effective for ecommerce marketing?

The following types of content have demonstrated proven success in commerce content marketing for numerous businesses.

Blog posts and articles
Product guides
Videos and tutorials
User-generated content and reviews
Infographics and visual content
Email newsletters
Social media posts

Do you update existing content on websites and blogs?

We consistently update content on websites and blogs. As a first step, we conduct a complete website audit, identifying pages and blogs that can be boosted for immediate results. We then update underperforming pages. We also regularly refresh the content on blogs, especially top-performing ones, to ensure they stay near the top of search results.

How do you measure the success of content marketing efforts for ecommerce?

To assess the impact of our ecommerce content marketing, we monitor vital indicators like traffic to the website, user interactions (including likes, shares, and comments), conversion metrics, bounce rates, the duration users spend on pages, sales/ revenue numbers, and search engine performance. This analysis helps us evaluate content effectiveness and discover areas that require improvement.

How often do you publish new content?

We create content calendars for our ecommerce clients and publish posts regularly. Our goal is to consistently provide fresh and valuable information to our clients’ audience while ensuring that high-intent keywords are targeted. The frequency of publishing depends on our client's marketing goals and budget.

How much do you charge for your ecommerce content marketing services?

Pricing depends on the content marketing goals of your ecommerce brand. Our pricing is tailored to your business's unique requirements and the scope of services needed.

Achieve Sustained Growth with Content Marketing for Ecommerce