--- title: Why Blogging for Business is More Important Than Ever description: Social media and bookmarking may be the hot new forms of inbound marketing, but blogs are still as relevant as ever --- [![SevenAtoms](https://www.sevenatoms.com/hs-fs/hubfs/raw_assets/public/SevenAtoms_March2024/images/SevenAtoms-Logo.png?width=500&height=128&name=SevenAtoms-Logo.png "SevenAtoms")](https://www.sevenatoms.com/) [![GET PROPOSAL](https://no-cache.hubspot.com/cta/default/298957/61d82cb3-a234-411c-b390-4fdc9c0b45e0.png)](https://cta-redirect.hubspot.com/cta/redirect/298957/61d82cb3-a234-411c-b390-4fdc9c0b45e0) [![GET PROPOSAL](https://no-cache.hubspot.com/cta/default/298957/61d82cb3-a234-411c-b390-4fdc9c0b45e0.png)](https://cta-redirect.hubspot.com/cta/redirect/298957/61d82cb3-a234-411c-b390-4fdc9c0b45e0) # Why Blogging for Business is More Important Than Ever - ![Andy Beohar](https://www.sevenatoms.com/hubfs/Andy.jpeg) Andy Beohar - December 13, 2012 #### Table of Contents While blogging has been on the rise for the better part of the last decade, some have begun to question its importance these days as social media and social bookmarking have gained prominence. Sites like Facebook and Twitter have repeatedly shown that they are an excellent way to bring in new leads and Pinterest is expanding at an exponential rate, in addition to changing the way we shop online. As such, good old blogging hasn’t been getting quite as much attention to these other forms of inbound marketing. This is unfortunate, as blogging certainly still matters when it comes to a business’ presence on the internet. The truth is that blogging for business is still the best way to increase SEO and reach out to new leads. **Still Searching** According to Hubspot, at least 61% of the world’s internet population researchs brands online. In fact, there are nearly three million searches being done every minute of every day.  Search engines are still the preferred way to do research and because information is so plentiful it has become second nature for consumers to “do their homework” before going off to make a purchase. They do this so that they can make informed decisions as to what to buy and where. This means that if our website isn’t featured prominently when someone does a related search, then chances are you won’t get noticed at all. **Blogs and SEO** The main point of blogging for business is to raise SEO. Blogs have a huge impact on SEO and can mean the difference between being on the first page of a search or being on the fifth. By using relevant keywords and providing a steady stream of quality content, blogs have all the things that search engines like Google likes, meaning that your site will ultimately rise up the rankings and therefore bring more traffic (which of course means more leads). If your business needs help when it comes to blogging for business, then please let us here at SevenAtoms know. We would be happy to help turn your blog into a lead generating machine. You can reach us by checking out our [contact page](https://www.sevenatoms.com/contact-us/). ### Author Bio ![Andy Beohar](https://www.sevenatoms.com/hubfs/Andy.jpeg) #### Andy Beohar Andy Beohar is VP of [ SevenAtoms](https://www.sevenatoms.com/), a Google and HubSpot certified agency in San Francisco. Andy develops and manages ROI-positive inbound and paid marketing campaigns for B2B & Tech companies. Connect with Andy on [ LinkedIn](https://www.linkedin.com/in/andybeohar) or [ Twitter](https://twitter.com/sevenatomsbuzz). - ** - ** - ** #### Harness The Full Power Of Digital Marketing [![GET FREE PROPOSAL](https://no-cache.hubspot.com/cta/default/298957/b571236e-8b29-4eb6-af43-fdbc152c687f.png)](https://cta-redirect.hubspot.com/cta/redirect/298957/b571236e-8b29-4eb6-af43-fdbc152c687f) [![Talk To Us](https://no-cache.hubspot.com/cta/default/298957/2af25bd1-53bc-4519-a0d8-4bdbba8b4cdc.png)](https://cta-redirect.hubspot.com/cta/redirect/298957/2af25bd1-53bc-4519-a0d8-4bdbba8b4cdc) ### Recent Posts #### Partners - ![Hubspot Gold Partner](https://www.sevenatoms.com/hubfs/SevenAtoms_March2024/images/hubspot-gold-partner.png) - ![Premier Google Partner](https://www.sevenatoms.com/hubfs/SevenAtoms_March2024/images/premier-google-partner-ppc-agency-san-francisco.webp) - ![Facebook Marketing partner](https://www.sevenatoms.com/hubfs/SevenAtoms_March2024/images/FB-Marketing-partner-e1687966722549.jpg) - ![Microsoft-Advertising-Partner](https://www.sevenatoms.com/hubfs/Microsoft-Advertising-Partner.png) #### Address 11501 Dublin Blvd, Suite 200, Dublin, California 94568, United States. **Tel: **[+1 415-513-0435](tel:+1%20415-513-0435) **Email: **[info@sevenatoms.com](mailto:info@sevenatoms.com) - - - #### © 2025 SevenAtoms Marketing Inc. - A San Francisco PPC Agency. All rights reserved. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Andy Beohar", "url" : "https://www.sevenatoms.com/blog/author/andy-beohar" }, "dateModified" : "2024-04-29T15:31:44.534Z", "datePublished" : "2012-12-13T00:00:00.000Z", "headline" : "Why Blogging for Business is More Important Than Ever", "mainEntityOfPage" : { "@id" : "https://www.sevenatoms.com/blog/why-blogging-for-business-is-more-important-than-ever", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.sevenatoms.com/hubfs/SevenAtoms-Logo-2.webp" } } } ```