If you are finding that your blog isn’t producing the results that you think you should be seeing, you may want to take a look at its content. A blog’s content is its most important part, and usually dictates its success or failure. Strong content will attract the attention of search engines and raise your blogs online presence. In order to help you create better, SEO friendly content for your blog, we have come up with four helpful tips for blog writing.
- Have Informative Content
If your reader quickly discovers that they are not learning anything from a blog article, then they will lose interest and move on. Make sure your article is full of extensively researched facts that they would actually find informative and useful. - Don’t Make a Hard Sales Pitch
Business blogs that try too hard to sell to their readers are extremely ineffective. The reader will instantly recognize it as advertising and ignore the article. A business blog article should offer information so that that its reader can make an informed decision. Potential leads will respect this approach, and therefore your brand, more for this. - Make it “Scannable”
Large chunks of uninterrupted text can be intimidating to people, especially since most people “surf” the web and don’t want to commit to long periods of reading. Make your content easy to scan by breaking it up into smaller, headlined sections. Lists are also a great way to break up your content. - Use a Call-To-Action
Nobody should have to ask the question “now what” after reading a blog. There should always be some sort of call-to-action that prompts them to follow a link or to leave a comment. This creates more interaction with the reader and can lead them to a place where they can do your business some good, like your online store.
Should you need any more help with blog writing, you can get in touch with us at SevenAtoms by calling (925) 566-6969 or by visiting our contact page.
