Generating quality leads can be difficult, especially in the B2B environment. The first step in finding better B2B leads is to identify exactly what types of leads are more likely to convert into […]
One of the biggest challenges that we see when we partner with Software as a Service (SaaS) companies is that they tend to have trouble coming up with content ideas. Chances are that if you are a […]
There are a number of articles out there about how to come up with blog topics and they all say just about the same things: talk to your sales team, check on message boards for pain points, consult […]
Do you think that in comparison to other industries, your industry is relatively boring? Do you find it hard to come up with content for readers? Think about this situation in a different way. Your […]
INTRODUCTION: Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps. Begin your blog post by explaining what problem you are going to solve […]
One of the more common issues that prompt companies to call us is when they have a blog which they have been posting to regularly, but haven’t been seeing any conversions from it. The content is […]
As businesses turn to blogging as a way to market themselves online, they can sometimes have trouble breaking free of what I like to consider an “Ad Copy” mentality. What I mean by this is that they […]
I’ve worked with some marketers and business leaders in the past that just don’t like mocking competition or even talking about their weaknesses in their own marketing. They feel that it is not an […]
Wouldn’t it be great if your customers not only come to you to purchase your products and services, but they also come to you well informed so all you need do is swipe that plastic? Well, it is […]
Thanks to its numerous benefits, blogging for business has helped companies improve over a consistent period of time. However, many businesses have gotten onboard with blogging, but haven’t […]
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