Why Google Performance Max Changes the Game for Digital Marketers
By John Funk
/ September 24, 2024
So, let’s talk about Google Performance Max.
A Deep Dive into Micro-Influencer Marketing: An Expert Guide
By Mark Adams
/ September 20, 2024
Micro-influencers, often perceived as everyday experts or enthusiasts in their niche, are redefining how brands connect with consumers. While their reach may be smaller compared to their macro […]
The Importance of Social Media Listening: Understanding Your Audience and Industry Trends
By Jeremy
/ September 18, 2024
What if you could truly listen and understand what customers say about your brand or products? Social media listening makes it possible. It helps you: Uncover opportunities to improve your brand […]
How Does Ecommerce Video Marketing Work? A Guide to Making Product Marketing Videos
By John Funk
/ September 16, 2024
Quick question: How did you go shopping for your last major non-food purchase? If you’re anything like most Americans these days, you started your search – and quite possibly finished it – online. […]
Demand Creation vs. Demand Capture vs. Demand Generation: What’s the Difference?
By John Funk
/ September 16, 2024
Demand generation, demand creation, demand capture. If you’re a marketer, especially a SaaS or tech marketer, you’ve probably heard these phrases thrown around all the time. You might even know that […]
Innovative Tactics for Automotive PPC Marketing Success in 2024
By Mark Adams
/ September 6, 2024
2024 Automotive PPC Innovative Strategies With the majority of search results being organic, leveraging paid advertising is crucial for gaining visibility on Google. Automotive companies are […]
Common Mistakes to Avoid in Automotive PPC Campaigns
By Mark Adams
/ September 6, 2024
PPC is an undeniably and immensely powerful tool for automotive businesses. On average, PPC ads increase a business's brand awareness by 80%. However, despite its effectiveness, many automotive […]
UGC Marketing Examples for 2024 (+ Takeaways)
By Mark Adams
/ September 6, 2024
User-generated content (UGC) has firmly established itself as a fundamental element of effective brand strategy. As consumers increasingly seek authenticity and personal connection with brands, UGC […]
Effective SaaS Content Strategies to Maximize Signups and Generate Quality Leads
By Mark Adams
/ August 27, 2024
Managing a SaaS business poses the challenge of clearly communicating the value proposition to your target audience and motivating them to take action upon visiting your website. High-quality SaaS […]
![Mastering Google Ads: Key Steps to Improve Your Lead Generation Process [Infographic]](https://www.sevenatoms.com/hubfs/Mastering%20Google%20Ads%20to%20Boost%20Lead%20Generation.jpg)
Mastering Google Ads: Key Steps to Improve Your Lead Generation Process [Infographic]
By Mark Adams
/ August 23, 2024
Google Ads is a powerful tool for driving lead generation because of its wide reach and advanced targeting features. However, it can be tricky to use (even for experienced marketers). We will shed […]
