SevenAtoms Blog - SevenAtoms (22)

AdWords Management Guide for Advanced Users

By Andy Beohar / August 22, 2017

There’s a great deal of competition to get your business noticed on search engines.

Facebook Retargeting: How to Setup Retargeting Audiences [Complete Guide]

By Andy Beohar / August 21, 2017

Consumers rarely buy from a company the first time they visit a site or see an offer. Most buyers want to take their time to compare prices, read reviews, and visit a site a few more times before […]

Facebook Retargeting – 11 Ways SaaS Companies Can Retarget on FaceBook

By Tina Bahadur / August 16, 2017

Remarketing or retargeting is a powerful marketing technique that allows your SaaS company to reach out to those who have already shown an interest in your brand and help guide them to the next step […]

Using Google Display Ads to Improve SaaS Marketing: A Guide to Best Practices

By Tina Bahadur / August 3, 2017

Display advertising on the Google Display Network (GDN) is one of the most underrated lead generation tools for SaaS marketing. However, display ads are not something you can just jump into if you […]

Marketing Qualified Leads for SaaS – How to Increase Them

By Andy Beohar / July 26, 2017

Most SaaS companies have experienced the growing pains involved in trying to align their marketing and sales teams. Marketing may feel like sales is not doing a good job of following up with leads, […]

Why Your SaaS Marketing Needs to Include Paid Ads on Quora

By Tina Bahadur / July 11, 2017

While Google and Facebook are by far the most popular channels for paid ads, there are still others out there that provide excellent opportunities for brands who want to reach their target market […]

Top Ecommerce Trends 2017 [Infographic]

By Tina Bahadur / July 9, 2017

Top Ecommerce Trends 2017 Online sales have hit the big time.$355 Billion in 2016 and projected to reach $400 Billion by 2017 1. Programmatic advertising Programmatic advertising allows you […]

How to Set Up Abandoned Cart Workflows in HubSpot

By Andy Beohar / July 5, 2017

When you have an ecommerce store, a good amount of cart abandonment is an inevitable. But instead of counting these occurrences as lost opportunities and allowing would-be sales to slip through your […]

Best Facebook Ad Targeting Features [Infographic]

By Andy Beohar / June 30, 2017

One of the reasons our PPC management agency loves advertising with Facebook is their ultra-sophisticated targeting features. You can choose from hundreds of different interests, behaviors, and […]

10 Tips for Effective Content Marketing

By Andy Beohar / June 28, 2017

Marketing strategists try all the tricks in the book to boost their product or service and rise above competitors. Content marketing is an effective tactic that can pay rich dividends. The path to […]