Display advertising on the Google Display Network (GDN) is one of the most underrated lead generation tools for SaaS marketing. However, display ads are not something you can just jump into if you […]
Most SaaS companies have experienced the growing pains involved in trying to align their marketing and sales teams. Marketing may feel like sales is not doing a good job of following up with leads, […]
While Google and Facebook are by far the most popular channels for paid ads, there are still others out there that provide excellent opportunities for brands who want to reach their target market […]
![Top Ecommerce Trends 2017 [Infographic]](https://www.sevenatoms.com/hubfs/Imported_Blog_Media/Ecommerce-Trends-2017.jpg)
Top Ecommerce Trends 2017 Online sales have hit the big time.$355 Billion in 2016 and projected to reach $400 Billion by 2017 1. Programmatic advertising Programmatic advertising allows you […]
When you have an ecommerce store, a good amount of cart abandonment is an inevitable. But instead of counting these occurrences as lost opportunities and allowing would-be sales to slip through your […]
![Best Facebook Ad Targeting Features [Infographic]](https://www.sevenatoms.com/hubfs/Imported_Blog_Media/Facebook-Ad-Targeting-Features.jpg)
One of the reasons our PPC management agency loves advertising with Facebook is their ultra-sophisticated targeting features. You can choose from hundreds of different interests, behaviors, and […]
Marketing strategists try all the tricks in the book to boost their product or service and rise above competitors. Content marketing is an effective tactic that can pay rich dividends. The path to […]
Once you have your Google AdWords account up and running, your work doesn’t stop there. Now, it’s time to scale your strategy so that you can generate the most leads and sales from your ads. Below, […]
No matter how large or small your marketing budget is, if you want to optimize marketing spend, it’s vital that you measure your content marketing performance. Measurement allows you to see what’s […]
Managing AdWords campaigns can be a tricky business, but this is especially true for SaaS marketers. Not only is SaaS marketing a niche field, but software-related keywords can cost significantly […]
