On the surface, Facebook ads might seem simple, but anyone who has developed a campaign recently knows that Facebook can be a challenging platform for advertisers. Not only is your business competing […]
![Ecommerce Trends to Consider this Holiday Season [2017]](https://www.sevenatoms.com/hubfs/Imported_Blog_Media/Ecommerce-Trends-for-Holiday-Season.jpg)
It’s no secret that the holidays are an important time for ecommerce brands. While traditional retail stores used to own the holiday shopping season on Black Friday, trends are now shifting in favor […]
Software-as-a-service (SaaS) providers need to understand the best-kept secret of pay-per-click (PPC) advertising. Namely, that most of the AdWords campaign best practices you’ll read about just […]
User engagement is the key to sustaining growth for SaaS companies. If you want users to consistently log into your platform and use it regularly, it’s essential that you develop an SaaS marketing […]
Inbound marketing has become a buzzworthy phrase in the marketing industry. This should come as no surprise as its customer-centric approach to marketing continues to help brands cut through the […]
One mistake that a lot of businesses make when developing their Facebook ad campaign is treating it like a PPC ad campaign. However, when consumers visit Google, they are often looking for a specific […]
There’s a great deal of competition to get your business noticed on search engines.
![Facebook Retargeting: How to Setup Retargeting Audiences [Complete Guide]](https://www.sevenatoms.com/hubfs/Imported_Blog_Media/Retargeting-Audiences.jpg)
Consumers rarely buy from a company the first time they visit a site or see an offer. Most buyers want to take their time to compare prices, read reviews, and visit a site a few more times before […]
Remarketing or retargeting is a powerful marketing technique that allows your SaaS company to reach out to those who have already shown an interest in your brand and help guide them to the next step […]
Display advertising on the Google Display Network (GDN) is one of the most underrated lead generation tools for SaaS marketing. However, display ads are not something you can just jump into if you […]
