In February 2018, HubSpot announced that they would be sunsetting their keyword tracking tool in response to changes in SEO trends. As of May 30, 2018, HubSpot has replaced the keyword report tool […]
One of the greatest challenges that ecommerce businesses face is finding ways to connect with and engage their leads to encourage further sales. Ecommerce email campaigns can help your ecommerce […]
Google is always looking for new ways to improve the search engine user’s experience, and that includes providing more relevant ad content. Recently, Google introduced the Showcase Shopping Ad, a new […]
Though sales is the ultimate metric that all ecommerce brands want to track and improve over time, focusing on sales alone is not the best way to find areas of improvement. If you want to grow sales […]
Whether you’re just getting started with Google AdWords or you’ve been running PPC campaigns for years, your business can still benefit from hiring an AdWords management company. But how do you know […]
Improving your PPC campaigns is an awesome way to drive more traffic to your intended destination and close more customers. But before we continue, there’s something you should know: The […]
Is your pricing page optimized for conversions? Believe it or not, the pricing page is often neglected by marketers as it’s seen as the next logical step for consumers who have already made up their […]
Keyword research may not be the most fun part of your digital marketing strategy, but it plays an important role in your SEO content marketing efforts, and it’s also invaluable to your PPC strategy. […]
Most consumers can become distracted easily, which often means they need to be guided through the conversion process. If you aren’t using landing pages with targeted content to lead visitors to the […]
The buyer’s journey is the process that buyers go through as they recognize a need, learn about solutions, evaluate these solutions, and finally, make a purchase. This is a vital process for […]
