Though sales is the ultimate metric that all ecommerce brands want to track and improve over time, focusing on sales alone is not the best way to find areas of improvement. If you want to grow sales […]
Whether you’re just getting started with Google AdWords or you’ve been running PPC campaigns for years, your business can still benefit from hiring an AdWords management company. But how do you know […]
Improving your PPC campaigns is an awesome way to drive more traffic to your intended destination and close more customers. But before we continue, there’s something you should know: The […]
Is your pricing page optimized for conversions? Believe it or not, the pricing page is often neglected by marketers as it’s seen as the next logical step for consumers who have already made up their […]
Keyword research may not be the most fun part of your digital marketing strategy, but it plays an important role in your SEO content marketing efforts, and it’s also invaluable to your PPC strategy. […]
Most consumers can become distracted easily, which often means they need to be guided through the conversion process. If you aren’t using landing pages with targeted content to lead visitors to the […]
The buyer’s journey is the process that buyers go through as they recognize a need, learn about solutions, evaluate these solutions, and finally, make a purchase. This is a vital process for […]
One of the greatest advantages of advertising on Facebook is that this powerful social media platform offers sophisticated targeting options that allow you to reach your ideal buyers online.
Now that Halloween has passed, most retailers and e-commerce brands are already starting to gear up for the holiday season, which means figuring out what types of email marketing messages they will […]
While many marketers seek to refine keyword lists for their PPC campaigns, the truth is that expanding this PPC keyword list can be just as impactful to your PPC marketing strategy. Not only should […]
