Keyword research may not be the most fun part of your digital marketing strategy, but it plays an important role in your SEO content marketing efforts, and it’s also invaluable to your PPC strategy. […]
Most consumers can become distracted easily, which often means they need to be guided through the conversion process. If you aren’t using landing pages with targeted content to lead visitors to the […]
The buyer’s journey is the process that buyers go through as they recognize a need, learn about solutions, evaluate these solutions, and finally, make a purchase. This is a vital process for […]
One of the greatest advantages of advertising on Facebook is that this powerful social media platform offers sophisticated targeting options that allow you to reach your ideal buyers online.
Now that Halloween has passed, most retailers and e-commerce brands are already starting to gear up for the holiday season, which means figuring out what types of email marketing messages they will […]
While many marketers seek to refine keyword lists for their PPC campaigns, the truth is that expanding this PPC keyword list can be just as impactful to your PPC marketing strategy. Not only should […]
As Halloween approaches, many consumers are already gearing up for the holiday shopping season.
Whether you’ve just opened your ecommerce business or your company has been in business for years, there’s a good chance that abandoned shopping carts are not a new topic for you. One study shows […]
Typically, when we talk about mobile marketing the focus is on ecommerce sites. Many SaaS companies may not pay attention to mobile because they are under the impression that their business customers […]
Though some brands may focus on other channels, email remains a powerful tool for ecommerce marketing. In fact, 72% of adults in the United States prefer to communicate with brands through email, and […]
