“Digital marketing” has become something of a catch-all for any type of marketing done through the internet. If you use anything from Facebook to email lists and Google ads to drum up business, then […]
When it comes to running an effective Google AdWords campaign, it’s all about knowing which keywords to target and which times of day are the most optimal for your target customers’ intents. But […]
Running a Facebook paid ads campaign has an incredibly different dynamic than running an AdWords campaign. The chief differentiating factor is that success with AdWords relies on the users’ needs and […]
While there are many elements involved in a successful Google AdWords campaign, your ad content plays a significant role in influencing consumers to click and continue on to purchase.
It’s safe to say that your competitors are attracting prospects through their Google ads that would also be a good fit for your business. So why not target your competitor’s brand terms with your own
Facebook ads may be PPC like AdWords, but have a slightly different dynamic. A common mistake that many marketers make is applying the same strategies to Facebook campaigns that were successful in […]
With more than 2.25 billion monthly users, Facebook is still the place to be when it comes to social media marketing.
If you manage pay-per-click search campaigns in Google AdWords, you know that it can sometimes be a tough nut to crack. Especially when it comes to the mysterious quality score.
The customer journey is no longer as linear as it once seemed. People interact with your brand at all steps of the journey and are also more hesitant than ever to immediately put their trust in your […]
You’ve probably heard about retargeting and how it helps you reach back out to customers who have left your site without making a purchase. But you may be wondering, what is retargeting? And how can […]
