For those newer to the digital marketing game, you may be wondering, “what’s the difference between a landing page and the home page of your website?” After all, in layman’s terms, the two […]
Did you know that 86% of B2B companies are utilizing an account-based marketing and sales strategy? Furthermore, 41% consider account-based marketing and sales a top B2B priority.
Marketing a software company may seem like an enormous task when you’re getting started. However, with a little research and a few trials, you’ll realize that turning those great ideas you […]
It’s one thing to create an ecommerce conversion strategy — it’s another thing to make it good. You’ve probably heard the popular phrase: “build it and they will come.” While this is true to […]
If you run an ecommerce site, chances are that you’re at least somewhat familiar with the concept of search engine optimization, or SEO. You know that you should be putting relevant keywords on your […]
Ecommerce businesses were already seeing excellent growth before COVID-19. But the pandemic accelerated consumer adoption of online shopping, taking it to booming levels that were not expected […]
It’s a simple fact of digital marketing life: Landing pages work. They’re more likely to drive conversions, they can help you nurture visitors into customers, they’re great ways to highlight new […]
What happens when you pair product photos with social media? Potential — for brand awareness, visibility, conversions, reach, and more. According to GlobalWebIndex, 97% of digital consumers have […]
It’s hard to build hype for something new. Whether it’s a new company, a new brand, or just a new product, generating interest in something unfamiliar is a massive hurdle for even the most […]
As an Amazon seller, you have access to the wide array of marketing tools and resources that the largest digital marketplace in the world has to offer. However, omni-channel marketing is […]
