The 8 Best Influencer Marketing Platforms – What Each One Does Best

Influencer marketing is a no-brainer for brands taking advantage of an increasingly online world where thousands of people – if not millions – can have their tastes shaped by the influencers they follow. There are a growing number of platforms that offer everything from influencer discovery to campaign analytics, and it’s vital to find the one that aligns with your brand’s size, goals, and budget.

As a marketing company that does quite a lot of work with influencers, we’ve dabbled in quite a few macro- and micro-influencer marketing platforms. In this blog, we’ll share our thoughts of some of the best influencer marketing platforms and who they’re right for. 

The “TL;DR” – Which Influencer Marketing Platform Is Best At…

1. Sprout Social: Best for brands already using social media marketing and looking to integrate influencers
2. Brandwatch: Best for influencer discovery and audience insights
3. Upfluence: Best for scaling micro-influencer marketing campaigns
4. Creator.co: Best for small businesses and more hands-off campaigns
5. GRIN: Best for DTC brands and managing your relationships with influencers
6. NeoReach: Best for large-scale campaigns
7. Klear: Best for influencer vetting and detecting fraud
8. Traackr: Best for global influencer marketing

Let’s take a closer look at the top influencer marketing platforms, shall we? 

(Note: This isn’t in any particular order; #1 and #8 can be just as good as each other for different things.)

Best Influencer Marketing Platforms #1: Sprout Social

Best For 

Brands with robust existing social media marketing campaigns who want to add influencers to the mix.

Who Should Use It

Sprout Social is ideal for mid-sized or large brands that have an established social media marketing presence and want to bring influencer marketing into that ecosystem. It’s a smart pick for teams who are laser-focused on campaign performance tracking and social analytics.

How Influencer Marketing on Sprout Social Works

Sprout Social is best known for its powerful social media management features, but it also offers influencer discovery tools and performance metrics through its partnership with (and acquisition of) Tagger by Sprout. You can use Sprout to identify the most relevant influencers, analyze their audiences, monitor the content they post, and assess potential ROI – all from within the same dashboard you use for your regular social media marketing activities. 

Sprout’s influencer marketing solutions are built on data. Brands can explore and assess creators based on engagement rates, demographics, or style and tone of content. It becomes much easier to ensure your influencer campaigns are aligned with your larger marketing strategy thanks to integrations with campaign calendars and scheduling tools.

Why We Like Sprout Social

Sprout brings everything together under one roof: social listening, publishing, reporting, and more. If you’re already on Sprout Social, it’s seamless to add influencer marketing.

The rich analytics and Tagger integration make it significantly easier to find influencers and assess how these campaigns are performing for you.

Costs 

Sprout offers multiple pricing tiers, starting at around $250/month. Depending on the influencer marketing features (Tagger) you need, pricing can be more customizable. It’s not the most affordable influencer marketing platform, but if you’re already invested in the Sprout Social ecosystem, it’s a great value. 

Best Influencer Marketing Platforms #2: Brandwatch

Best For

AI-powered influencer discovery and audience insights. 

Who Should Use It

Brandwatch is one of the top influencer marketing platforms around for brands that prioritize data about their audience. It’s particularly valuable for enterprise-level businesses and agencies who are managing complex influencer strategies across multiple demographics and markets. 

Brandwatch is a platform that does more than just help you find influencers; it’s a platform that tells you why that influencer’s audience cares. 

How Influencer Marketing on Brandwatch Works

Brandwatch’s influencer marketing capabilities rely on social listening and data analytics. Brands can discover influencers by analyzing audience behavior and engagement trends, and tracking online conversations.

Start by using Brandwatch’s influencer discovery engine to search for creators based on things like your target audience’s interests, location, or more. You can then find detailed influencer profiles that include follower demographics, sentiment analysis, and so on. In short, Brandwatch lets you run fully end-to-end influencer campaigns backed by real-time audience data, making it one of the most strategic platforms for influencer marketing campaigns. 

Why We Like Brandwatch

Brandwatch is a powerhouse when it comes to campaign performance tracking and influencer intelligence. Brandwatch drills down into audience psychology and the context around the content they consume. 

If you’re looking for social media influencer platforms that don’t only tell you who to work with, but why they matter to your target audience, Brandwatch delivers. 

Costs 

Brandwatch probably won’t be listed among affordable influencer marketing platforms. It operates on a custom pricing model that generally caters to larger brands and agencies, and its pricing reflects its premium data and advanced targeting. If you can make it fit your budget, however, the investment can pay off in precise targeting and insights into your audience.

Best Influencer Marketing Platforms #3: Upfluence

Best For

Scaling microinfluencer marketing campaigns – and doing it quickly – by harnessing existing audiences. 

Who Should Use It

Upfluence is perfect for ecommerce brands, startups, and agencies that want to quickly scale their influencer outreach, especially when going for a “quantity over quality” strategy of working with a high volume of micro-influencers. 

It’s one of the best influencer marketing platforms for small businesses and growing teams that need automation while not risking control over your brand alignment, because you’re identifying influencers who already know and like you. 

Whether you’re building brand ambassador programs or running multiple influencer campaigns simultaneously, Upfluence lets you manage it in one place.

How Influencer Marketing on Upfluence Works 

Upfluence combines influencer discovery, campaign management, and analytics in a single platform. After connecting your ecommerce or CRM system (think Shopify or HubSpot), Upfluence helps you identify influencers who are already in your customer base, allowing for more authentic collaborations.

But, I can hear you asking already, what if I’m a true startup and don’t have any customers just yet? No problem! You can filter millions of influencer profiles by niche, follower count, engagement rate, location, or even keywords in their bios. 

Either way, once you’ve selected some influencers, you can manage outreach, contracts, approvals, payments, and performance, all from the Upfluence dashboard.

Why We Like Upfluence

We love how Upfluence blends automation with personalization. For brands targeting dozens of micro-influencers – or even more – it removes the bottlenecks of manual outreach and negotiation. It’s particularly strong in identifying influencers with existing affinity towards your brand, which improves authenticity. Plus, its influencer relationship management tools can significantly help you streamline campaigns.

Costs 

Upfluence is customized based on your business’ size and needs. You’ll need to speak with their sales team to get a quote tailored to your team size, and while it is a premium product, the ROI can be significant. 

Best Influencer Marketing Platforms #4: Creator.co

Best For

Hands-off influencer marketing, especially for small and mid-sized businesses.

Who Should Use It

Creator.co is a great fit for small- to mid-sized brands that want to run influencer campaigns without needing a dedicated team to manage every detail. If you’re looking for the best influencer marketing platforms for small business, this should definitely be on your radar.

Creator.co is especially useful for entrepreneurs, leaner marketing teams, or businesses that are dipping their toes into influencer marketing for the first time, and who value time-saving automation.

How Influencer Marketing on Creator.Co Works

Creator.co offers two primary modes, “Self-Serve” and “Managed Campaigns.” In Self-Serve, you can search through a database of over 500 million influencer profiles, using filters like niche, audience size, or engagement rates. You can also see the platform’s insights into influencer content history and performance.

Alternatively, in “Managed Campaigns,” you simply outline your goals and the Creator.co team handles the rest – finding influencers, handling outreach, managing deliverables, and reporting on performance. This managed “set-and-forget” approach makes it a top influencer marketing platform for brands that don’t have the time or effort to spare on running these campaigns themselves. 

Similarly to Upfluencer, Creator.co lets you integrate your ecommerce platform to invite customers to become brand ambassadors, a great tactic for authentic micro-influencer outreach.

Why We Like Creator.co

What sets Creator.co apart is its user-friendliness. You can take the wheel or hand it off entirely while you control the tunes, so to speak. The platform handles influencer discovery, campaign execution, and performance analytics and reporting, which makes it a great influencer outreach platform for smaller teams. 

Their built-in influencer campaign performance tracking tool gives you clear insights into ROI and engagement, even for smaller campaigns. 

Costs 

Creator.co offers transparent and tiered pricing, starting at around $395/month for Self-Serve and around $995/month for fully-managed campaigns. While this may initially seem a little steeper than some other services, consider that you’re paying for the full premium managed services experience, and when you take everything into account – what you’d be paying an internal team to work on these things, the costs of paying influencers, and more – it still winds up being one of the more affordable influencer marketing platforms with a strong ROI.

Best Influencer Marketing Platforms #5: GRIN 

Best For

DTC brands and managing long-term influencer relationships.

Who Should Use It

GRIN is specifically designed for direct-to-consumer brands who are looking to scale authentic influencer partnerships for the long term. GRIN is ideal for marketing teams that want full control over influencer relationships, working directly with creators rather than middlemen, and value tools that fit tightly with extant ecommerce workflows.

How Influencer Marketing on GRIN Works

GRIN, as it positions itself, is more than just an influencer marketing tool; rather, it aims to be a full relationship-management platform tailored to brands, letting them manage their own network of influencers, rather than relying on a public marketplace. That means you're not browsing a marketplace filled with influencers who are actively looking for gigs, but rather, building a roster through multiple channels.

You can discover new influencers using GRIN’s influencer search engine (which taps into public data from platforms like Instagram, TikTok, and YouTube), import your existing creator contacts, or identify potential ambassadors from your current customer base and social followers. 

GRIN lets you manage the full lifecycle of an influencer campaign from start to finish: vetting, communication, onboarding, product gifting, content tracking, contracts, payments, and performance analytics.

This direct-to-creator model lets brands build more authentic, long-term partnerships rather than one-off transactional deals, making it a great influencer marketing platform for brands that place more of an emphasis on loyalty. 

Why We Like GRIN 

GRIN is a standout for brands that want to treat influencers as an extension of their team. Its end-to-end influencer relationship management features are some of the best in the industry, helping brands build trust, streamline workflows, and stay organized as they scale.

The platform also offers robust influencer marketing automation features, like automated outreach, shipment tracking, and ROI dashboards, making it ideal for teams with lots of balls in the air. 

Costs 

GRIN uses a custom pricing model based on company size and campaign volume. While it’s aimed at mid-market to enterprise brands, growing DTC brands may find the cost justifiable thanks to the time saved and performance.

Best Influencer Marketing Platforms #6: NeoReach

Best For

Data-driven, large-scale influencer marketing campaigns.

Who Should Use It

NeoReach is built for enterprise brands, global agencies, and marketing teams managing high-budget influencer campaigns. If you’re planning to work with macro- and mega-influencers across multiple platforms and need deep campaign analytics, NeoReach is one of the best influencer marketing platforms for large brands. 

If you’re looking for a platform that prioritizes big data and large scale over casual, small-scale outreach, NeoReach is the platform for you.

How Influencer Marketing on NeoReach Works

NeoReach gives you access to a massive influencer database powered by social data, enriched analytics, and AI-driven recommendations. You can filter creators based on things like demographics, reach, interests, brand affinity, and more, across a number of the most popular platforms, including YouTube, Instagram, TikTok, and Twitter (now X). 

What sets NeoReach apart is its robust backend. Once you’ve selected your influencers, you can manage the entire campaign lifecycle, from outreach and contracting to content review, publishing schedules, and real-time performance tracking. It also supports custom integrations and APIs, making it extremely scalable for teams running multiple campaigns at once. 

As one of the few influencer marketing platforms with analytics features of its scale, NeoReach helps you track everything from impressions and engagement to conversions and estimated media value.

Why We Like NeoReach

NeoReach stands out as a true data powerhouse. With NeoReach, you’re not just finding influencers, you’re knowing which ones will really move the needle for your brand. The platform’s predictive performance models and customizable dashboards offer one of the most comprehensive analytics suites you’ll see among the top influencer marketing platforms.

Also – it’s flexible! NeoReach has self-service use as well as fully managed influencer marketing services, letting brands choose the level of involvement they want. If you’re looking for large-scale, multi-market campaigns that really demonstrate ROI, NeoReach delivers.

Costs

NeoReach’s pricing is enterprise level. While it is fully customized based on your brand’s needs and goals, it shouldn’t be thought of as an affordable influencer marketing platform, but rather as an invaluable one for brands running high-volume, data-centric campaigns.

Best Influencer Marketing Platforms #7: Klear

Best For

Influencer vetting, fraud detection, and campaign transparency. 

Who Should Use It

Klear is an ideal choice for brands or agencies that want to thoroughly vet influencers before launching a campaign. If your brand operates in regulated industries like beauty or healthcare, or if you’re especially cautious about influencer credibility and audience authenticity, Klear is one of the best influencer marketing platforms to consider.

Klear is also excellent for any campaigns – say, for instance, global ones – where compliance, and content control are critical. 

How Influencer Marketing on Klear Works

Klear offers a powerful influencer search-and-analysis engine that emphasizes trust and transparency. You can filter by niche, platform, engagement rate, language, location, and more. But what really sets Klear apart is its fraud detection features: It flags suspicious engagement patterns, fake followers, or bot activity, to help you avoid costly partnerships with influencers whose large audiences are just a mirage.

Once you’ve selected creators, Klear has all the usual bells and whistles: content tracking, automated reporting, and other influencer campaign management tools. It also includes a built-in CRM to help with influencer relationship management, making it perfect for nurturing long-term partnerships.

Klear covers all major social media platforms, like Instagram, TikTok, and YouTube.

Why We Like Klear

Klear shines when it comes to campaign integrity. Its fraud detection system adds a vital layer of security, especially when working with new or unfamiliar creators – or if you’re a new or unfamiliar influencer marketer. We also love the intuitive dashboard and easy-to-read analytics, which include visual breakdowns of things like reach, engagement, and ROI.

Klear’s collaborative features and content approval flows also help ensure internal teams and external creators are in alignment, reducing missteps and keeping messaging consistent.

Klear is one of the few influencer marketing solutions that prioritizes transparency at every stage, whether you’re looking for a mega-, macro-, or micro-influencer marketing platform. If brand safety is a top concern of yours, consider Klear.

Costs 

As with many of the others on this list, Klear offers custom pricing depending on your brand size and campaign scope. It is a premium platform, but the peace of mind from detailed vetting and in-depth clarity and reporting makes it a smart investment for companies that can’t afford misfires. 

Best Influencer Marketing Platform #8: Traackr

Best For 

Global influencer marketing management and brand consistency.

Who Should Use It

Traackr is tailored for enterprise-level brands and global marketing teams who need to manage influencer campaigns across different regions, languages, and markets. If you’re running influencer programs in multiple countries and want consistent messaging, performance tracking, and brand safety, Tracker should be one of the top influencer marketing platforms you consider.

Traackr is a strong pick for brands prioritizing long-term influencer partnerships and scaling – without sacrificing oversight. 

How Influencer Marketing on Traackr Works

Traackr is structured around three pillars: influencer discovery, campaign management, and performance measurement. It offers an extensive global influencer database with filters for locations, demographics, content quality, and platform.

What makes Traackr stand out from its competitors, even the great ones on this list, is its emphasis on being an influencer marketing campaign platform with ROI tracking and spend efficiency. Traackr doesn’t only track typical engagement metrics, but also cost-per-engagement, content lifespan, and influencer impact on sales over time.

Teams can localize campaigns while maintaining their centralized control, which makes it easy to compare influencer performance across countries or regions. It also includes a budget tracking tool to help you monitor spend at scale.

Why We Like Traackr 

Traackr’s global focus is a game-changer for international brands. Its regional performance insights, automated reporting, and spend analytics make it easy to measure success and optimize all your campaigns on the platform.

We like its clean, enterprise-ready interface and its strong emphasis on compliance, approval workflows, and performance consistency. If you’re running influencer campaigns with teams in Paris, New York, and Tokyo, Traackr helps you keep your team aligned. It’s a standout among influencer marketing tools for brands that operate across borders.

Costs

As with most of its competitors on this list, Traackr uses a custom pricing model tailored to global organizations with large-scale needs. It’s definitely on the premium end, but it delivers the kind of performance tracking and governance that large, multi-national brands demand.

Final Thoughts

Choosing the right platform is key to running successful influencer brand campaigns, whether you’re focused on micro-influencer marketing, global brand consistency, or deep-diving into analytics. The best influencer marketing platforms, whether they’re on this list or we’ve missed them, won’t be one-size-fits-all. They’ll vary based on goals, team size, budget, and complexity.

From influencer discovery and outreach to ROI tracking, every tool on this list brings something to the table. Whether you’re looking for the best influencer marketing tools for startups or an established brand that needs its influencer marketing platforms to have robust analytics features, there’s a perfect fit on this list for you.

Still not sure how to start with influencer marketing? Why not get help from the experts! SevenAtoms, a veteran influencer marketing agency, can help you identify your goals and the optimal influencer marketing strategy to help your brand succeed.