Scouring the internet for tips on boosting SEO will give you a thousand different pages, all of which are very general and don’t really offer much in the way of real, actionable advice. For example, take keywords. Everyone says that you need to research keywords, but don’t really get into detail as to how to actually do this. Advice on creating SEO friendly blog posts are plentiful but not always helpful, which is why we thought it a good idea to share some real advice on how to write a blog post.
This is what you should actually do with keywords…
Keywords are how a search engine like Google can find content and are in many ways the foundation of SEO. To find the right keywords to use, utilize Google’s keyword tool to come up with a list of keywords related to your field. Then edit out anything not specifically relating to your business or that has high competition. Go with long tailed keywords, meaning those with at least three or four words and that are very specific. What you will end up with is a targeted list of keywords that can actually help you gain visibility.
Content is formatted for SEO…
First and foremost, when you write a blog post your title should be not only compelling, it should have the main keyword somewhere within it, so that search engines can get a better idea what you are actually talking about. Blogs should start at 300 words and go up from there. Anything less and Google will consider the content not large enough to be of any consequence. Finally, break up information into smaller sections, so that it is easy to skim down and find a particular bit of information. Search engines are built knowing that people don’t necessarily read an entire blog post, and therefore reward those posts that make it easy for people to browse.
Should you need more advice on how to write a blog post, we here at SevenAtoms would be happy to answer any questions you may have. You can reach us at (925)366-7773 or by visiting our contact page.
