Software-as-a-service (SaaS) providers need to understand the best-kept secret of pay-per-click (PPC) advertising. Namely, that most of the AdWords campaign best practices you’ll read about just […]
User engagement is the key to sustaining growth for SaaS companies. If you want users to consistently log into your platform and use it regularly, it’s essential that you develop an SaaS marketing […]
Inbound marketing has become a buzzworthy phrase in the marketing industry. This should come as no surprise as its customer-centric approach to marketing continues to help brands cut through the […]
One mistake that a lot of businesses make when developing their Facebook ad campaign is treating it like a PPC ad campaign. However, when consumers visit Google, they are often looking for a specific […]
Remarketing or retargeting is a powerful marketing technique that allows your SaaS company to reach out to those who have already shown an interest in your brand and help guide them to the next step […]
Display advertising on the Google Display Network (GDN) is one of the most underrated lead generation tools for SaaS marketing. However, display ads are not something you can just jump into if you […]
While Google and Facebook are by far the most popular channels for paid ads, there are still others out there that provide excellent opportunities for brands who want to reach their target market […]
![Top Ecommerce Trends 2017 [Infographic]](https://www.sevenatoms.com/hubfs/Imported_Blog_Media/Ecommerce-Trends-2017.jpg)
Top Ecommerce Trends 2017 Online sales have hit the big time.$355 Billion in 2016 and projected to reach $400 Billion by 2017 1. Programmatic advertising Programmatic advertising allows you […]
Managing AdWords campaigns can be a tricky business, but this is especially true for SaaS marketers. Not only is SaaS marketing a niche field, but software-related keywords can cost significantly […]
Many SaaS companies are hesitant to dip their toes in the AdWords pool because of the ultra-high bid prices for software keywords. In fact, because of the intense competition, popular keywords can be […]
