Mark Adams

Mark Adams is a SEM (Search Engine Marketing) specialist and data expert. His insightful posts delve into various subjects, encompassing paid search, content marketing, and lead generation. To learn more about his work, you can visit his profile on SevenAtoms Marketing Inc.

Mark Adams

Is Outsourcing Your Digital Marketing Worth It?

In situations where your internal team is overloaded and facing challenges in completing marketing campaigns, outsourcing tasks to a specialized third party can significantly relieve the operational […]

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A Comprehensive Guide to Google Ads for Lead Generation – Part 1

Lead generation is the lifeblood of tech and SaaS marketing, and many businesses in the industry are now harnessing the power of Google Ads to supercharge their lead generation efforts and fine-tune […]

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13 Content Promotion Strategies SaaS Marketers Should Keep in Mind

Most SaaS businesses recognize that content is a vital part of their marketing strategy. Whether you use a content creation agency or do it all in-house, good content delivered across multiple […]

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7 Content Marketing Lessons That Can Be Learned From Barbie

The history and the cultural legacy of the world’s most famous doll is such that it needs no introduction. A global sensation for more than six decades, Barbie dolls are found on shelves in almost […]

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Optimizing B2B Lead Generation: Harnessing the Power of Video in Your Conversion Funnel

Almost every marketer knows about the importance of using videos for their B2B marketing strategy; however, most of them aren’t sure where to start. In the post-COVID era, many B2B businesses are […]

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Get Better B2B Leads through Inbound Marketing, Blogs and Social Media

Generating quality leads can be difficult, especially in the B2B environment. The first step in finding better B2B leads is to identify exactly what types of leads are more likely to convert into […]

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