Mark Adams

Mark Adams is a SEM (Search Engine Marketing) specialist and data expert. His insightful posts delve into various subjects, encompassing paid search, content marketing, and lead generation. To learn more about his work, you can visit his profile on SevenAtoms Marketing Inc.

Mark Adams

Why Micro-Influencers Could Be Your Ecommerce Brand’s Best Asset

Many people are turning to social media for advice and making buying decisions since traditional advertising is losing its effectiveness. Influencer marketing is a highly effective strategy for […]

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A Deep Dive into Micro-Influencer Marketing: An Expert Guide

Micro-influencers, often perceived as everyday experts or enthusiasts in their niche, are redefining how brands connect with consumers. While their reach may be smaller compared to their macro […]

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Common Mistakes to Avoid in Automotive PPC Campaigns

PPC is an undeniably and immensely powerful tool for automotive businesses. On average, PPC ads increase a business's brand awareness by 80%. However, despite its effectiveness, many automotive […]

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Effective SaaS Content Strategies to Maximize Signups and Generate Quality Leads

Managing a SaaS business poses the challenge of clearly communicating the value proposition to your target audience and motivating them to take action upon visiting your website. High-quality SaaS […]

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Mastering Google Ads: Key Steps to Improve Your Lead Generation Process [Infographic]

Google Ads is a powerful tool for driving lead generation because of its wide reach and advanced targeting features. However, it can be tricky to use (even for experienced marketers). We will shed […]

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UGC: Leveraging Influencers for Powerful User-Generated Content

Consumers are becoming skeptical of traditional advertising and are turning to their peers for genuine insights and recommendations. This is where user-generated content (UGC) comes into play – an […]

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Using MTC Advertising and DTC Ecommerce in the Automotive Industry

In recent years, the way consumer goods, including auto parts, are sold has changed quite a bit because of the fast growth of direct-to-consumer (DTC) ecommerce. Traditionally, automotive […]

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Automotive Remarketing: Boost Auto Parts Sales with Remarketing and Google Shopping

Integrating remarketing strategies with Google Shopping campaigns revolutionizes your marketing approach, creating a seamless and cohesive system that effectively targets new customers as well as the […]

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UGC Videos: How to Harness the Power of User-Generated Videos (UGV)

Brands are constantly seeking innovative ways to connect with their audience. User-generated content stands out for its unparalleled ability to foster authenticity and engagement. User-generated […]

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The Power of User-Generated Content (UGC): What It Is and How to Use It

As a marketer, it can be a huge challenge to build trust with your potential customers as they are often bombarded with countless advertisements and brand messages. Traditional marketing methods are […]

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