The Twitpocalypse: The Need for Twitter Alternatives for Marketers
By John Funk
/ December 2, 2022
It’s been interesting times on Twitter recently, that’s for sure.
The Ultimate B2B SaaS Marketing Guide to Lead Generation (and Scaling)
By John Funk
/ September 28, 2022
The B2B software as a service (SaaS) market is growing faster than ever before. The SaaS market was estimated to be worth over $152 billion in 2021, and is expected to make a healthy increase […]
3 Tips to Stop Sucking at Retargeting Marketing
By John Funk
/ August 23, 2022
If you had the choice between marketing to a completely “cold” audience that had never heard of your product or service, and marketing to an audience that was already familiar with you and […]
How to Add the Facebook Pixel to Shopify
By John Funk
/ July 12, 2022
You probably already know that Facebook is one of the most popular and effective advertising platforms for retail-oriented businesses. You probably also know that tracking your Facebook and […]
Google Ads Bidding Strategies: Smart vs. Manual vs. Automated
By John Funk
/ July 11, 2022
Machine learning versus manual; that’s what it comes down to when you’re considering Google ad bidding strategies these days. If you’ve been following Google ads PPC bidding strategies for a […]
Landing Page vs. Website Home Page – What’s the Difference?
By John Funk
/ April 5, 2022
For those newer to the digital marketing game, you may be wondering, “what’s the difference between a landing page and the home page of your website?” After all, in layman’s terms, the two […]
5 Ecommerce Conversion Rate Optimization Strategies
By John Funk
/ July 20, 2021
It’s one thing to create an ecommerce conversion strategy — it’s another thing to make it good. You’ve probably heard the popular phrase: “build it and they will come.” While this is true to […]
4 Tips to Get the Best Ecommerce SEO Keyword Research
By John Funk
/ April 29, 2021
If you run an ecommerce site, chances are that you’re at least somewhat familiar with the concept of search engine optimization, or SEO. You know that you should be putting relevant keywords on your […]
The Best Landing Page Builders According to 28 Marketing Experts
By John Funk
/ August 10, 2020
It’s a simple fact of digital marketing life: Landing pages work. They’re more likely to drive conversions, they can help you nurture visitors into customers, they’re great ways to highlight new […]
How to Launch a Successful Social Media Campaign Using Product Photography
By John Funk
/ August 4, 2020
What happens when you pair product photos with social media? Potential — for brand awareness, visibility, conversions, reach, and more. According to GlobalWebIndex, 97% of digital consumers have […]
