Why Google Performance Max Changes the Game for Digital Marketers
By John Funk
/ September 24, 2024
So, let’s talk about Google Performance Max.
How Does Ecommerce Video Marketing Work? A Guide to Making Product Marketing Videos
By John Funk
/ September 16, 2024
Quick question: How did you go shopping for your last major non-food purchase? If you’re anything like most Americans these days, you started your search – and quite possibly finished it – online. […]
Demand Creation vs. Demand Capture vs. Demand Generation: What’s the Difference?
By John Funk
/ September 16, 2024
Demand generation, demand creation, demand capture. If you’re a marketer, especially a SaaS or tech marketer, you’ve probably heard these phrases thrown around all the time. You might even know that […]
UGC: How to Boost Your Ecommerce Brand with User-Generated Videos (UGV)
By John Funk
/ July 19, 2024
There are two questions that any ecommerce brand must successfully answer in order to successfully convert a sale. The first is “How will your product help me?” and the second is “why should I choose […]
9 Key Demand Generation Best Practices
By John Funk
/ May 30, 2024
One of the most vital tools in the arsenal of a marketer today is demand generation. Rather than just capturing attention that already exists, demand generation cultivates interest where it doesn’t […]
Why “Dark Social” Means Tomorrow’s B2B Might Look Like Today’s B2C
By John Funk
/ May 30, 2024
B2B marketing is changing, and B2B marketers need to be ready to change with it.
How to Optimize Your Website for Google Search Generative Experience (SGE)
By John Funk
/ April 15, 2024
If digital marketing in 2023 could be summed up with two words, it’s these: “artificial intelligence.” From enhanced use of existing AI-based tools to content improved by – or, less usefully, […]
How to Use Artificial Intelligence (AI) for Lead Generation
By John Funk
/ March 8, 2024
Unless you’ve been living under a rock for the better part of a year, you’ve probably been hearing a lot about AI – artificial intelligence – in the world today. AI image tools like Midjourney and […]
What Is Dark Social and How Can Marketers Use It?
By John Funk
/ October 31, 2023
Digital marketing, as a field, is always changing. You have new trends to chase, new channels that emerge, and other factors that always challenge marketers to stay ahead of the curve. One key […]
How to Get Customer Testimonials for a Landing Page
By John Funk
/ October 10, 2023
Fake online reviews might soon be a thing of the past. At the end of June, the Federal Trade Commission (FTC) announced a new rule: Businesses that manipulate online reviews and post dishonest ones […]
