While there are many elements involved in a successful Google AdWords campaign, your ad content plays a significant role in influencing consumers to click and continue on to purchase.
It’s safe to say that your competitors are attracting prospects through their Google ads that would also be a good fit for your business. So why not target your competitor’s brand terms with your own
Facebook ads may be PPC like AdWords, but have a slightly different dynamic. A common mistake that many marketers make is applying the same strategies to Facebook campaigns that were successful in […]
With more than 2.25 billion monthly users, Facebook is still the place to be when it comes to social media marketing.
If you manage pay-per-click search campaigns in Google AdWords, you know that it can sometimes be a tough nut to crack. Especially when it comes to the mysterious quality score.
The customer journey is no longer as linear as it once seemed. People interact with your brand at all steps of the journey and are also more hesitant than ever to immediately put their trust in your […]
You’ve probably heard about retargeting and how it helps you reach back out to customers who have left your site without making a purchase. But you may be wondering, what is retargeting? And how can […]
Many ecommerce brands make the mistake of looking at a sale as their end goal. But the truth is that if you want to build a successful ecommerce business, you’ve got to think long-term about […]
SaaS companies focus a lot of their marketing on promoting free trial sign-ups—a relatively easy conversion to achieve. But getting consumers to commit to your monthly subscription fee isn’t always […]
Online consumers abandoning their shopping carts before making a purchase is one of the greatest challenges that most ecommerce brands face. According to the Baymard Institute, the average shopping […]
