B2B Lead Generation Agency That Delivers High-Quality Leads

A B2B lead generation agency is a marketing company that focuses on identifying and attracting potential customers – called “leads” – for their client businesses. Lead generation agencies like SevenAtoms use proven strategies like paid digital marketing (called “pay-per-click” or PPC), SEO-driven content creation, and targeted outreach, to generate interest in potential clients who can then be targeted by more focused sales efforts.

Many businesses lack the time, skills, or staff to focus on lead generation and acquisition full-time. Working with a lead generation agency can dramatically expand a business’ customer base. B2B lead generation agencies bring expertise in identifying and attracting critical audiences which makes it more likely that sales teams can convert these leads into paying customers. Outsourcing lead generation efforts to an experienced agency helps save businesses time and resources on staffing full-size internal marketing teams, all while benefiting from the agency’s specialist knowledge and experience.

When choosing the right B2B lead generation marketing agency, it’s important to consider several factors like the agency’s track record, experience with your business’ industry, and offered services. Check client testimonials to see what experience other previous customers have had working with the agency, and read any online reviews if applicable.

It’s vital to understand the agency’s approach to lead generation – how they will get your business leads – their communication style, and their ability to adapt to your business needs.

You should ask questions like: Does the lead generation agency you’re hiring have expertise in the platforms you want to use, like Google or Facebook? What businesses like yours have they had success in? What are their analysis and reporting capabilities?

As an expert B2B lead generation agency, SevenAtoms offers all of the services we’ve been discussing on this page (and then some), including:

• Expert paid marketing on key platforms like Google, Bing, LinkedIn, Capterra, Facebook and many more.
• Compelling SEO-driven content
• Custom-built, high-converting landing pages
• Sitewide SEO improvements to boost organic traffic
• An audit of existing marketing plans to ensure they’re following best practices
• And more!

The cost of working with a B2B lead generation agency can vary significantly based on factors like experience, the services provided and person-power required from the agency. In general, expect more comprehensive lead generation services to cost more, since the agency will need to devote more time and resources to meeting your needs.

While the cost of working with a lead generation agency always depends on the specifics, in general you can expect that the first-month fee will be more varied and will depend on factors like the number of platforms you want to advertise on, which will mean more work to set up different campaigns. Other contributing factors in that first-month fee include landing page design and ad development. Generally speaking, from the second month onward you will pay a fixed monthly charge plus a percentage of any ad spend.

First – contact us! Reach out to SevenAtoms and set up a free consultation. We’ll do a complementary audit of your brand and its state in your industry and submit a proposal for your consideration. If you like what you see, we’ll sign the deals and get the onboarding process started. From there, we’ll get the leads rolling in!