Amazon PPC Agency, Amazon PPC Management, Amazon PPC Services

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Amazon Sponsored Products - Amazon PPC Agency

Create Amazon Sponsored Products with optimized campaign structure, bidding and keywords that perfectly align with your goals.

Use performance advertising to engage shoppers and leverage Sponsored Products and Sponsored Brand ads for sales and brand affinity.

Sponsored Display Ads - Amazon PPC Agency

Multi-touchpoint approach that includes retargeting customers with Sponsored Display Ads to reach engaged shoppers and maximize sales.

Win the Buy Box with a Skilled Amazon PPC Agency

Whether you’re a startup or a medium-sized ecommerce company with your own audience, as long as you’re selling products online, you can’t escape the elephant in the room: Amazon. Even if you’re not selling your products on Amazon — or you hope to be selling on Amazon soon — it’s an ecommerce landscape all on its own, and will be where most of your customers start their searches.

When you work with SevenAtoms, you’ll be working with an experienced Amazon PPC agency that will help you scale your ecommerce business and achieve the ROI that may have thus far been eluding you. Using our experience with things like Amazon Sponsored Products, Product Display Ads, and Sponsored Brands, we’ll get your products and your brand in front of Amazon shoppers most likely to buy.

How Great Amazon PPC Services Can Take Your Money Further

You have to spend money to make money. Everyone knows that… but you don’t want to spend too much money to get little in return. That’s where it helps to work with a veteran Amazon PPC management company like SevenAtoms. We’ll lower your advertising cost of scale (ACoS) while boosting the number of sales you get, through a full-funnel Amazon advertising strategy that includes:

Managing advertising campaigns for Product Display, Sponsored Brand, and Sponsored Products;
Developing a strategy for keyword bid-management — including the use of negative keywords,regularly harvesting new keywords, and tracking bids, even down to performance of individual keywords;
Optimizing ad copy and product descriptions for Amazon’s particular search algorithm;
A/B testing ad copy and different creative elements;
Strategically developing and executing a plan for off-Amazon advertising;
Tracking and reporting insights for actionable feedback to further develop your campaigns.

Featured Case Study: Auto Accessory Ecommerce Company Grows Sales From $2 Million to $26 Million

1,079%

Increase in No. of Orders

21.57%

Decrease in Cost Per Order

$24M

Increase in Revenue

SEE HOW WE DID IT

Amazon Sponsored Products

If you’re a smaller ecommerce company — or even a medium-sized one — it can feel hopeless to try and stand out to compete with top dogs for traffic and customer share, but a veteran Amazon PPC agency can equalize the playing field. Still, many businesses can feel anxious about jumping headfirst into the Amazon PPC pool; if your Amazon paid ads are not optimized, it will feel like a complete waste of money with little or no ROI to show.

That’s where we come in. SevenAtoms’ skilled Amazon PPC services team will build, optimize, and execute Sponsored Products campaigns on Amazon, helping you get top-tier placement on Amazon product pages and search results — “winning the Buy Box.” We’ll do in-depth keyword research and analysis to optimize your campaign, reducing cost-per-click and boosting conversions.

Amazon Sponsored Brands

Even if you’re seeing great sales on Amazon, it can be frustrating to have your products be selling on Amazon — rather than your own branded website. People may be buying and finding great use out of your products, but it can be harder to feel like you’re building a connection between consumers and your brand, which can have a negative impact on building customer loyalty and gaining repeat purchasers.

An expert Amazon PPC agency like SevenAtoms will help keep your brand front and center in Amazon’s search results. With our Amazon PPC services, we’ll get your brand’s logo and tagline appearing with items that prospective customers are already searching for. It helps more people recognize your brand and reach those already seeking what you offer. Our smartly targeted Amazon paid campaigns mean that your ad spend will always be optimized for maximum effectiveness.

Amazon Sponsored Brands - Amazon PPC Agency

Amazon Display Ads

Even if consumers aren’t on the Amazon.com storefront itself, they may still be in the Amazon marketing ecosystem. Our Amazon PPC agency will create professional, engaging, attractive display ads for your products and brand that will exist in the Amazon advertising network, and will be displayed on relevant websites or on Amazon devices. We’ll also create customized landing pages that the ads will point to, keeping consistency and synergy between copy, messaging, and your overall brand.

Our Amazon PPC management team will ensure that the ads won’t just be beautiful, compelling depictions of your brand and its offering, but they’ll be skillfully targeted to an audience primed for engagement — and conversion.

Amazon Video Ads

Do you have high-quality video ads you want your customers to see? Part of our Amazon PPC services includes optimizing these videos for the Amazon landscape, editing them for success and impact and placing them intelligently, where they’ll showcase your brand and products in a way that entices people to stop their web browsing and watch.

Since video ads often have a higher cost per click than purely image-based ones do, many small-to-medium brands are understandably wary of committing to them. When you work with SevenAtoms as your Amazon PPC agency, you can have faith that your video ad campaign will be optimized for the best performance, so that you’ll see the types of returns you’re hoping for.

Amazon DSP

Formerly known as Amazon Advertising Platform (AAP), Amazon Demand-Side Platform (DSP) is a central interface that puts all of your Amazon PPC management tools in one place. Whether video ads, display ads, or more, you can begin, analyze, and optimize your campaigns via the Amazon DSP hub.

As we all know, powerful systems can be complex ones, and Amazon DSP follows suit. If you’re not sure how to optimize your work and your Amazon PPC management, come seek an expert opinion! As a veteran Amazon marketing agency, SevenAtoms is very familiar with the Amazon DSP platform, and we’re ready to make our knowledge work for you. We’ll fine-tune the little details, making your paid Amazon campaigns run more smoothly than ever.

Research

Any PPC campaign without an understanding of the landscape it exists in is doomed to failure — and we wouldn’t want that! As part of our Amazon PPC services, we start off any new campaign by closely researching your business and your products, the existing PPC landscape, your current paid efforts and those of your competitors. We research relevant, cost-efficient keywords that prospective customers are searching for, and which sites in the Amazon network might be the best fit for things like display ads.

Ongoing Management

Once our Amazon PPC management of your campaign is underway, we’ll make sure to keep tabs on it, monitoring its progress and optimizing it to ensure you’re getting the results you want at the right cost-per-lead or sale. We’ll adjust bids, update keywords, A/B test as needed, and other necessary tasks. We’ll look at all the available data to analyze performance and change settings as needed. At SevenAtoms, we’ll make sure to always keep you in the loop and well informed, so that you know what in our Amazon PPC services is going well and where we could make improvements.

Amazon PPC Agency FAQs

What does Amazon PPC management entail?

Amazon PPC management involves overseeing and optimizing pay-per-click advertising campaigns on Amazon to increase product visibility, clicks, and sales.

Is Amazon PPC a worthwhile investment?

Yes, Amazon PPC is a worthwhile investment, as it can drive traffic and ultimately boost sales on the platform. With thousands of products listed under each category on Amazon, visibility is essential for making sales. Shoppers are highly likely to purchase one of the top-listed products, so it's crucial to appear higher in search results for relevant keywords. And that's where Amazon PPC comes into play.

What advertising options are available on Amazon?

Amazon offers various advertising options including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP (Demand-Side Platform) for advertisers to promote their products and brands on the platform.

Why consider using an Amazon PPC management service?

An Amazon PPC management service can help optimize advertising campaigns, improve ROI, save time, and ensure effective utilization of the advertising budget on the platform.

How does effective PPC management impact Amazon sales?

With effective management, PPC campaigns can be fine-tuned to yield a higher return on investment (ROI). By analyzing performance metrics and refining bidding strategies, you can ensure that your advertising budget is utilized efficiently to boost sales.

What factors should I evaluate before outsourcing Amazon PPC services?

Before outsourcing Amazon PPC services, consider whether you have the resources to do the work in-house, all by yourself. If you do not have the resources to maintain a large, experienced Amazon PPC team, outsourcing it is a great idea. Choose the right Amazon PPC services based on factors such as the agency's experience, track record, pricing structure, communication, reporting capabilities, and client testimonials to ensure a successful partnership.

What makes SevenAtoms a top choice as an Amazon PPC agency?

SevenAtoms stands out as a top-choice Amazon PPC agency due to its proven track record of delivering measurable results, deep expertise in Amazon advertising strategies, transparent communication and reporting, tailored approach to each client's needs, and continuous optimization of campaigns based on strategic data-based decisions.

Does your Amazon PPC agency specialize in additional marketing services?

Yes, our Amazon PPC agency specializes in a comprehensive range of marketing services beyond Amazon, including SEM, social media advertising, SEO, and content marketing. We are a Google Premier Partner — an award given to the top 3% of agencies in the nation. We are also a Meta and HubSpot Gold Partner. These recognitions speak volumes about our experience and expertise in elevating even the most challenging marketing campaigns. Our services are seamlessly aligned across channels to maximize ROI.

What are the pricing structures for your Amazon PPC services?

Our rates are highly competitive compared to others in the industry. We charge a first-month flat fee covering initial setup tasks such as audits, research, strategy, and campaign setup. Following that, we charge a percentage of your monthly ad spend in addition to a low flat fee. This structure allows us to offer competitive rates suitable for any budget while guaranteeing maximum value from SevenAtoms’ services.

How can I initiate engagement with your Amazon PPC services?

To begin working with SevenAtoms, simply contact us to schedule a free consultation. Our team will conduct a complimentary audit of current marketing efforts. We'll send you a proposal after discussing your objectives and obstacles, outlining a proposed plan, and arranging a meeting to review our findings. If you're happy with what we've discussed and satisfied with our proposal, the next step will be signing a contract and starting the onboarding process.

What is the minimum contract duration for your Amazon PPC agency?

Our contracts at SevenAtoms have a minimum commitment of three months. After the three-month contract is completed, we'll offer added flexibility, including month-to-month contracts. This allows us to complete all necessary onboarding activities and provides enough time to optimize Amazon campaigns based on data. Our primary focus remains on driving results aligned with your goals.

How can I assess the effectiveness of your Amazon PPC services?

You can assess the effectiveness of our Amazon PPC services through various metrics such as sales growth, return on ad spend (ROAS), click-through rates (CTR), conversion rates, ad placement performance, and overall campaign performance compared to predefined goals. We will also provide transparent reporting and analytics to track key performance indicators, offering transparent insights into the success of our strategies and campaigns.

ROI-Focused Amazon PPC Agency